Associate Manager, Events and Field Marketing

About the position

The Associate Manager, Events and Field Marketing owns the marketing strategy and activation for assigned events and field marketing programs within an agreed event calendar and level of marketing support. The role defines how NIQ presents itself, what it communicates, and how it engages priority audiences before, during, and after events. It combines independent program ownership and hands-on execution, with guidance from the Events and Partner Marketing lead and North America Marketing Leader.

The position sits on NIQ’s North America Marketing team, which partners with Sales, Customer Success, Product, and Product Marketing to engage customers and prospects and support business growth. It is remote for candidates physically located in the United States and involves approximately 25% travel within the country. Success means engaging intended audiences, delivering qualified interest to Sales with actionable context, and enabling timely follow-up that supports pipeline progression.

Responsibilities

• Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes.
• Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.
• Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources.
• Deliver on-site activations, coordinate with Marketing Operations on logistics, and own selected logistics tasks as agreed.
• Execute timely post-event campaigns connecting attendee interests with relevant content, meetings, or solution discussions.
• Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps.
• Report on audience engagement, lead quality, follow-up, and pipeline contribution, and use findings to improve future programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation.
• Experience developing and executing marketing programs within agreed priorities and resources.
• Strong writing skills and hands-on experience building emails and landing pages.
• Experience partnering with Sales on customer outreach and engagement.
• Strong project management skills, including the ability to manage overlapping timelines and stakeholders.
• Ability to interpret performance data and recommend practical improvements.

Nice-to-haves

• Experience delivering on-site B2B event activations or targeted customer programs.
• Experience using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
• Experience using CRM and event platforms for lead tracking and reporting.

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee Assistance Program (EAP)
• Comprehensive health insurance
• Industry-leading parental leave
• Life insurance
• Education support
• Potential eligibility for a sales-based incentive or performance-based bonus