Growth Marketing Manager, New Products

Job Description

About ODDITY

ODDITY is a consumer-tech company that builds and scales digital-first brands to disrupt offline-dominated categories. In less than five years since launch, we have built three of the fastest-growing online beauty and wellness brands in the US - IL MAKIAGE, SpoiledChild, and Methodiq.

Our first brand, IL MAKIAGE, reached more than $300 million in revenue and 40 million users in only four years. Our second brand, SpoiledChild, launched in early 2022 and is already scaling even faster than IL MAKIAGE. Our third brand, Methodiq, is disrupting the prescription skincare market and is on track to be ODDITY's biggest brand yet. As of 2023, ODDITY is a publicly traded company and was named a TIME100 Most Influential Company.

Our continued success is driven by a winning mindset and the combination of unparalleled physical and technology products. We have made significant investments in data science, AI, computer vision, and biotechnology to identify consumer needs and develop differentiated solutions across beauty and wellness.

Our proprietary computer vision technology enables smartphone cameras to capture hyperspectral wavelengths of light beyond the capability of the human eye. In 2023, ODDITY acquired Revela, a biotechnology start-up that uses AI-based molecule discovery to bring next-generation, proprietary ingredients to the beauty and wellness market.

The Opportunity

We're looking for a Growth Marketing Manager to drive the creative strategy and execution behind our paid acquisition for new and launching products. This role combines strategic thinking with hands-on execution: owning the ad creative for your products from idea to live test, and using results to decide what comes next.

As part of the Growth Marketing team, you'll partner closely with growth leadership and cross-functional teammates across creative, production, and analytics to scale some of the fastest-growing DTC beauty and wellness brands. Our best-in-class team operates like a full-service agency, leveraging cutting-edge acquisition strategies, marketing analytics, and industry-leading creative innovation to drive growth.

What You'll Do

• Oversee daily Growth Marketing operations for your products, including planning, creative development, and performance analysis.
• Maximize revenue growth from acquisition marketing for your products across paid social and other key channels, with emphasis on driving efficiency, scale, and profitability.
• Lead results-driven creative strategy, testing, and innovation, ensuring a continuous pipeline of breakthrough ads fuel growth.
• Stay deeply connected to performance results, proactively leveraging data to inform decisions and refine creative strategy.
• Help bring new products to market, shaping launch testing plans and turning early learnings into a repeatable playbook.
• Research the consumer and competitor landscape to identify key insights and pain points to inspire and optimize marketing creative.
• Monitor trends and surface opportunities, staying agile in responding to shifts in performance, platform changes, and emerging growth levers.
• Streamline workflows and processes to enhance operational efficiency, maximizing outcomes and profitability.
• Contribute to a culture of innovation, accountability, and continuous learning to maintain a strong track record of exceptional results.

Who You Are

• 2-5 years of experience in growth marketing, performance marketing, or DTC, with a proven track record of driving business results.
• BA/BS degree in Business, Marketing or related field from a top university.
• Expertise in performance marketing, paid social, and creative strategy is a major plus.
• Strategic thinker with a unique blend of creative and analytical rigor-you excel at integrating right-brain innovation with left-brain logic to drive strategic outcomes.
• Deeply analytical and performance-driven-skilled at distilling complex data into actionable insights that drive strategic decision-making and revenue growth.
• Strong verbal, written, and interpersonal skills, with the ability to influence, align, and collaborate effectively at every level of the business.
• Methodical, structured & highly organized with the ability to prioritize, streamline, and drive multiple initiatives forward in a fast-paced environment.
• Strong desire to join a disruptive high-growth consumer brand & pursue a career in marketing.
• Passion for beauty and wellness, and naturally curious about understanding the customer.