VP, Brand + ECommerce Content Job at PACSUN in Anaheim

Join the Pacsun Community Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. We are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

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The Vice President of eCommerce will lead the strategic and operational execution of the Pacsun eCommerce business. This executive leader will drive growth and profitability across all digital channels, owning the end-to-end customer experience, site merchandising, digital marketing strategy, customer retention through loyalty programs and email marketing, and full P&L responsibility for the online business. The VP will partner closely with internal stakeholders across Marketing, Merchandising, Supply Chain, Technology, Finance, Inventory Management and Customer Experience to align business objectives and deliver exceptional customer journeys.

Strategic Leadership & Business Management

Develop and execute a comprehensive eCommerce strategy aligned with overall corporate objectives.

Own and manage the eCommerce P&L to drive revenue growth, optimize margin, and manage operating expenses.

Monitor KPIs and analytics to track performance, customer behavior, and business trends; Identify new opportunities for digital innovation, customer engagement, and revenue generation.

Digital Marketing & Acquisition

Oversee digital marketing strategies including paid search, SEO, display, affiliates, and social media advertising to acquire and retain customers.

Optimize marketing spend through data-driven attribution models and ROI-focused tactics.

Collaborate with the marketing team to ensure brand consistency across all channels.

Lead the strategy and execution of the loyalty program to increase customer lifetime value and brand loyalty.

Drive CRM and email marketing initiatives that leverage segmentation, personalization, and automation.

Analyze campaign performance and customer behavior to enhance targeting and messaging.

Site Experience & Merchandising

Lead cross-functional teams in site merchandising, UX/UI enhancements, A/B testing, and conversion rate optimization (CRO).

Ensure the site reflects seasonal trends, promotional strategies, and merchandising priorities.

Maintain an optimal customer journey from discovery to checkout.

Cross-Functional Partnership & Team Leadership

Partner closely with Merchandising, Marketing, IT, Operations, Finance and Inventory Management to deliver seamless experiences and ensure inventory, fulfillment, and tech roadmaps are aligned.

Build, lead, and mentor a high-performing eCommerce team across digital marketing, analytics, merchandising, and content.

Foster a culture of collaboration, accountability, innovation, and performance.

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

~10 -15 years of eCommerce leadership experience in a consumer retail environment.

~ Demonstrated experience managing an eCommerce P&L and driving double-digit growth.

~ Proven success in leading digital marketing, loyalty programs, CRM/email, and merchandising teams.

Deep understanding of digital marketing tools (Google Ads, Meta, Klaviyo, etc.), web analytics (GA4, Adobe Analytics), and eCommerce platforms (Salesforce Commerce Cloud).

Experience with, or strong aptitude for, applying AI and agentic AI technologies to enhance personalization, demand forecasting, marketing performance, and operational scalability in eCommerce

Strong analytical skills with a data-first approach to decision-making.

Developing the Community/ Leadership Qualities

Develop and nurture strong cross functional partnerships; Serve as a Pacsun advocate in the industry and marketplace.

Recruit, identify, develop, and retain talent that delivers performance excellence.

As a manager, serve as a leader of company culture, norms, and conduct.

Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Dog friendly office environment

~ On-site Cafe

~ On-site Gym

~$Generous associate discount of 30-50% off merchandise online and in-stores

~ Competitive long term and short-term incentive program

~ Immediate 100% vested 401K contributions and employer match

~ Ability to work on computer and mobile phone for multiple hours; Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.

Hotel, Airplane, and Car Travel may be required.

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.