Communications & Marketing Manager

Paula Cooper Gallery is seeking a full-time Communications and Marketing Manager to lead and oversee the gallery's public-facing marketing and communications initiatives. This role is responsible for shaping and managing the gallery's public presence across all channels, including the website, social media platforms, email marketing, press materials, advertising, events, and strategic partnerships. Working closely with senior staff, artists, the sales team, and external partners, the Communications and Marketing Manager will develop and execute a cohesive strategy that advances the gallery's program, strengthens its brand, and elevates the visibility of its artists.

The successful candidate will take ownership of the gallery's communications and marketing calendar, ensuring a coordinated and consistent approach across all platforms and audiences. The role requires a strategic thinker with excellent editorial judgment, strong visual sensibility, and significant experience in contemporary art marketing and communications. The Communications and Marketing Manager will oversee the promotion not only of gallery exhibitions, art fairs, and initiatives, but also museum exhibitions, public projects, awards, publications, commissions, and other significant activities involving gallery artists outside of the gallery.Responsibilities: ● Lead the development and execution of the gallery's marketing and communications strategy across all public-facing channels ● Own and manage the gallery's integrated content calendar, coordinating campaigns, announcements, and promotional activity across website, email marketing, social media, press, events, and partnerships ● Oversee and maintain the gallery's owned channels, including the website, Instagram, email marketing, and other digital platforms ● Develop editorial strategies and content that advance the visibility of the gallery, its exhibitions, artists, publications, and institutional collaborations ● Lead promotion of gallery exhibitions, art fairs, artist projects, museum exhibitions, public commissions, awards, publications, and other activities involving gallery artists both within and beyond the gallery ● Develop and manage marketing campaigns, audience engagement initiatives, strategic partnerships, public programs, and events that support the gallery's objectives ● Work closely with the gallery's external PR consultant to identify newsworthy opportunities, coordinate press outreach, and ensure that media efforts align with broader marketing prioritiesCreate and maintain press materials, digital press kits, exhibition announcements, and other communications assets ● Maintain press databases, monitor and archive media coverage, prepare press reports, and track media performance ● Source, track, and circulate coverage of the gallery and its artists, while identifying opportunities to amplify earned media through the gallery's owned channels ● Write, edit, and format email campaigns, website content, social media content, and other communications materials ● Review digital campaign analytics, audience engagement metrics, and sales trends, making recommendations based on performance; optimize SEO/SEM strategies where appropriate ● Manage timelines and workflows for communications materials, campaigns, events, and initiatives ● Produce in-house graphic design and printed sales materials as neededExperience/skills required: ● Degree in Communications, Marketing, Art History, or a related field ● Minimum of 5 years of art industry experience, preferably in marketing or communications. ● Experience in a commercial art gallery, museum, arts institution, or arts-focused PR agency preferred ● Demonstrated ability to develop and execute marketing and communications plans across multiple channels ● Strong background in digital media, design, content development, and editorial processes ● Familiarity with web analytics, social media strategy, email marketing, SEO, and SEM ● Excellent writing, editing, and organizational skills ● Experience managing complex editorial and content calendars across multiple concurrent projects ● Strong interest in media relations and contemporary art journalism ● Fluency with Adobe Creative Suite (Photoshop and InDesign essential), Microsoft Office, Google Workspace, Mailchimp, Instagram, social media planning software, and Mac OS