Chief Marketing Officer

The Chief Marketing Officer leads the marketing vision for our organization, driving brand strategy digital innovation and customer experience. Partnering with executive leadership the CMO utilizes data-driven initiatives to enhance engagement and enrollment ensuring every effort aligns with our mission.

Strategic Vision & Leadership

• The CMO partners closely with senior leadership to shape a unified marketing vision that advances our mission anticipating trends to keep both brands relevant and customer-centric.

Marketing Brand & Digital Strategy

• The CMO leads marketing and digital commerce across our organization ensuring consistent high-quality brand communications overseeing brand architecture setting performance metrics establishing accountability drive results.