Senior Director, Marketing Operations and Analytics

Senior Director Marketing Operations Analytics

At Constant Contact we are serious about awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.

• Define vision long term roadmap for marketing analytics operations function in direct partnership with CMO senior leaders drive budgeting ROI analysis connecting marketing investment to revenue impact recommending spend reallocations track CAC payback collaborate Finance team prove revenue impact investments act strategic advisor entire marketing organization using data driven insights guide campaign strategy brand investment customer lifecycle management develop deploy sophisticated reporting dashboards measurement models including Marketing Mix Modeling MMM Multi Touch Attribution MTA Lifetime Value LTV frameworks optimize marketing investments transform complex data multiple sources digital CRM social etc into actionable insights drive business results optimize campaigns investments through performance analysis across channels funnel stages customer cohorts build maintain KPI reporting infrastructure including dashboards track performance channels funnel stages customer cohorts own evaluate implement ongoing manage key platforms CDP CRM automation tools architect optimize end to end lead management process ensuring every qualified lead captured scored routed actioned efficiently clear SLAs design optimize campaign workflows lead scoring models funnel tracking clear SLAs drive continuous improvement evaluating new tools processes unlock scale automation deeper insights team proven ability manage modern tech stack experience CDPS CRM automation expertise advanced methodologies MMM incrementality testing brand lift modeling customer segmentation expert level proficiency SQL extensive experience visualization Tableau PowerBI proactive self starting mindset strong sense ownership thrive fast paced environment