Video & Social Media Marketing Specialist

Overview

The Video & Social Media Marketing Specialist is responsible for developing, producing, and optimizing video content and social media campaigns that support brand awareness, lead generation, and customer engagement. This role oversees end-to-end video production, manages company social media channels, and executes integrated digital campaigns in partnership with marketing, sales, programming, and external vendors. The ideal candidate is a highly creative storyteller with strong technical production skills, a deep understanding of social platforms and trends, and proven ability to leverage AI tools and modern design programs to enhance content efficiency and quality.

Responsibilities

Essential Duties & Responsibilities

• Plan, shoot, edit and produce video content for marketing campaigns, product promotions, training, events and social media.
• Own the social media content calendar, including content planning, postin, monitoring, and community engagement across major platforms (Facebook, LinkedIn, Instagram, YouTube, TikTok).
• Create platform optimized video content (shortform and longform) tailored to audience behaviors and emerging social trends.
• Manage the entire video production workflow, including storyboarding, scripting, fiming, editing, sound, motion graphics, and final delivery.
• Use AI powered tools (e.g., for video editing, copy generation, content ideation, analytics, and automation) to improve efficiency and creative output.
• Develop and execute paid and organic social media strategies to grow reach, engagement, and conversions.
• Measure, analyze, and report on video and cocial media performance, refine content based on KPIs and insights.
• Collaborate with internal teams to support campaigns with video assets, landing pages, and digital content.
• Assist with broader digital marketing initiatives including SEO/SEM, email campaigns,and display advertising as needed.
• Create visual assets using Canva and other design tools to support video, social media, and digital campaigns.
• Evaluate emerging trends, tools, and technologies in video production and social media to recommend adoption when appropriate.
• Ensure all projects are completed on time, within budget, and meet brand and quality standards.

Additional and/or Specific Skills

• Advanced video editing skills using Adobe Premiere Pro, After Effects, Final Cut Pro, or similar software.
• Proficiency with AI driven creative tools (video enhancement, script creation, automation workflows, image generation, etc.)
• Hands on experience using Canva for graphic creation, video templates, and social media asset development.
• Experience with motion graphics, animations, and visual effects.
• Strong understanding of social media algorithms, content optimization, and platform best practices.
• Ability to manage multiple projects simultaneously with strong attention to detail.
• Highly organized and selfdirected with strong project management capabilities.
• Ability to work under pressure and meet tight deadlines.
• Excellent communication and presentation skills.
• Excellent analytical skills.

Education/Experience

• Bachelor’s Degree in Marketing, Communications, Digital Media, Film or related field preferred.
• Proven experience in video production, editing, and social media management.
• Demonstrated success creating video content that drives engagement and conversions.
• Experience with popular AI tools used in content creation, editing, automation, or performance analytics.
• Experience running and optimizing campaigns on Facebook, inkedIn, YouTube, and other social platforms.
• Experience with CRM, CMS and ESP tools.
• Knowledge of digital analytics platforms (Google Analytics, YouTube Analytics, Meta Insights).
• Creating mindset with the ability to translate goals into compelling visual stories.
• Experience promoting technology products is a plus.
• Uptodate with the lates video, social media, AI, and digital marketing best practices.

Physical Requirements

• Long periods of sitting
• Moderate noise level.
• Repetitive typing and use of a mouse.