Integrated Marketing Lead, UCAN

The Pinterest Business Marketing team is composed of highly skilled marketing generalists, able to flex with equal strength among marketing strategy, content strategy, project management, cross-functional team leadership, industry thought leadership, event planning, and creative oversight. Most importantly, we are able to capture hearts and minds with engaging, inspirational work that drives business impact. Expect to roll up your sleeves, grow quickly, pivot often, and learn a ton.

This is a rare opportunity to play a central role in how Pinterest shows up to advertisers and agencies in its largest and most important market-the U.S.-doing work that is deeply tied to revenue and business outcomes, not just brand awareness. As part of a high-impact team closely partnered with sales, product marketing, and creative leadership, this role offers exceptional visibility, cross-functional influence, and a clear path to grow your career at the intersection of marketing and business strategy.

In this role, as an Integrated Marketing Manager, you will be responsible for building strategies and go-to-market plans for some of Pinterest's largest revenue-driving initiatives in the UCAN region, with a primary focus on the U.S. market. You will work closely with cross-functional teams-including experiential, design, content, and sales-to create and execute effective marketing activations that align with business objectives. This role is primarily focused on industry and event marketing, with a strong emphasis on project management, content development, and creative and production oversight.

What you'll do

• Build and execute integrated go-to-market strategies aligned to regional and global priorities that shift advertiser perceptions and behaviors across some of Pinterest's largest revenue-driving initiatives in the UCAN region, with a primary focus on the U.S. market. This includes project management, content writing, event planning, measurement, and creative and production oversight on assets like videos, direct mail pieces, and sales collateral.
• Lead end-to-end event planning and execution, managing multiple projects at different phases that move the needle for Pinterest Business in the U.S. market.
• Collaborate with cross-functional teams to develop strategy, messaging, creative assets, and marketing materials that resonate with target audiences.
• Measure and analyze the effectiveness of marketing initiatives and adjust strategies as needed to achieve business goals.
• Manage budgets, timelines, and resources to ensure successful project execution.
• Leverage AI tools and platforms to accelerate work and impact, finding innovative solutions to marketing and operational challenges through regular, meaningful integration of AI into day-to-day workflows.
• Build and maintain proactive relationships with key stakeholders and external partners.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.

What we're looking for

• 6+ years of experience in marketing, with at least 3 years in a B2B role
• Bachelor's degree in a relevant field such as marketing, or equivalent experience
• Experience in integrated marketing, with a proven track record of developing and executing successful activations across a variety of types (i.e., executive engagement, event planning, go-to-market initiatives)
• Strong event planning and management experience, with the ability to oversee end-to-end execution of industry events and experiential activations
• Exemplary project management skills, with the ability to manage multiple projects simultaneously across different phases
• Excellent written and verbal communication skills, with the ability to develop compelling content and collaborate effectively with stakeholders at all levels
• Strong strategic planning skills, with the ability to translate business priorities into actionable marketing plans aligned to organizational goals
• Solid analytical skills, with the ability to measure and analyze marketing effectiveness and make data-driven recommendations
• Experience working meaningfully with AI tools and platforms to drive efficiency and innovative solutions
• Ability to work independently and thrive in a fast-paced, dynamic environment

Relocation Statement

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter, and therefore can be situated anywhere in the country.

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