Digital Marketing Specialist

Job Summary

We are rapidly growing Healthcare organization seeking a dynamic and innovative Digital Marketing Specialist to elevate our brand presence across digital platforms. Expand online visibility, elevate brand awareness, drive inquiries, increase website traffic and create a digital footprint throughout digital platforms.

Responsibilities

• Develop and implement comprehensive strategies aligned with brand goals across digital platforms.
• Design brand kit and new company logo.
• Design and develop, and maintain company website.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that capture brand voice and appeal to diverse audiences.
• Manage daily online posts, monitor engagement, and optimize content performance.
• Conduct research to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
• Analyze social media metrics using analytics tools and platform-specific insights to measure campaign effectiveness and refine strategies.
• Coordinate media outreach and manage brand reputation online.
• Execute paid advertising campaigns on digital platforms to boost reach and engagement while monitoring ROI.
• Maintain consistent branding across all digital channels by applying graphic design skills.
• Engage with followers through comments, messages, and community interactions to build strong relationships and enhance brand loyalty.
• Stay updated on the latest digital marketing trends, social media innovations, and platform algorithms to keep strategies fresh and effective.

Experience

• Proven experience in fast paced digital marketing.
• Strong proficiency in managing digital platforms.
• Demonstrated ability in graphic design using Adobe Photoshop, Adobe Illustrator, or similar media editing tools.
• Web Design experience.
• Experience in video editing for social media content using software like Adobe Premiere Pro or similar applications.
• Knowledge of SEO best practices, keyword research, web analytics, and marketing online analytics.
• Familiarity with running targeted advertising campaigns.
• Ability to analyze data for performance insights and strategic adjustments.
• Excellent written communication skills with an eye for proofreading and content writing accuracy.
• Strong relationship management skills to engage audiences effectively across multiple channels.

J

Pay: $20.00 - $25.00 per hour

Work Location: Hybrid remote in San Bernardino, CA 92408