Company Description

Plump Cosmetics & Injectables is a boutique cosmetics and injectables with studios in New York, New Jersey, and Florida. Plump's team of fellowship trained medical Injectors specialize in non-invasive treatments for the face and lips, making the world of injectables more approachable and accessible. Each studio combines elegant design with a warm, safe, and inclusive environment.

Role Description

This is a full-time hybrid role for a Brand Marketing Specialist at Plump Cosmetics & Injectables. The Brand Marketing Specialist will be responsible for day-to-day brand marketing activities such as events and our membership platform and brand development. This role is based in New York, NY, with flexibility for some remote work.

Brand Strategy: Develop and implement comprehensive brand strategies that align

with the company’s overall vision and goals. Ensure consistent brand messaging

across all platforms and locations.

Marketing Campaigns: Design, execute, and oversee integrated marketing

campaigns that enhance brand awareness and drive customer engagement. This

includes digital, print, and in-person channels.

Market Analysis: Conduct market research to identify trends, customer

preferences, and competitive landscape. Use insights to inform marketing strategies

and positioning.

Performance Metrics: Set, track, and report on key performance indicators (KPIs)

to measure the effectiveness of marketing initiatives. Adjust strategies based on

performance data.

Marketing Agencies: Work closely with other marketing agencies as needed.

Maintain and enhance the brand’s visual and verbal identity. Ensure

brand consistency across all marketing materials and locations.

Brand Positioning: Work on positioning the brand effectively in the market,

differentiating it from competitors, and communicating unique value propositions.

Digital Presence: Oversee digital marketing efforts, including social media, SEO,

content marketing, and online advertising. Ensure a strong and cohesive digital

presence.

Content Strategy: Develop and implement content strategies that resonate with the

target audience and support brand messaging.

Partnerships - establish and coordinate partnerships

Qualifications

Brand Marketing and Brand Management skills
Experience in Marketing and Branding
Brand Development expertise
Strong analytical and creative thinking skills
Excellent written and verbal communication skills
Ability to work independently and collaboratively
Experience in the cosmetics or healthcare industry is a plus
Bachelor's degree in Marketing, Business, Communications, or related field

Plump Cosmetics & Injectables

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Brand Marketing Specialist