Social Media Marketing Specialist

Company Description PM-International is one of Europe’s leading direct selling companies in the health, fitness, and beauty industries, offering premium-quality products that support healthier and more active lifestyles. For over 25 years, the company has focused on innovation, scientific excellence, and high manufacturing standards to deliver advanced wellness solutions. With Americas Headquarters in Sarasota, Florida, PM-International USA supports a growing presence across the Western Hemisphere through a diverse, multicultural team. The company fosters a collaborative, inclusive, and growth-oriented work environment where team members are encouraged to contribute, learn, and lead. PM-International seeks purpose-driven individuals who want to innovate, make an impact, and build a meaningful career in the wellness sector.

Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Bradenton, FL. This role is responsible for planning, creating, and publishing engaging social media content across multiple platforms to increase brand awareness and support business objectives. Day-to-day tasks include managing social media calendars, writing and designing posts, monitoring channels, responding to community interactions, and optimizing content based on performance analytics. The specialist collaborates with marketing and communications teams to align social media campaigns with broader digital marketing initiatives and product launches. The role also involves staying current with social media trends, platform updates, and best practices to continuously improve reach and engagement.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience developing and executing platform-specific campaigns.
• Proficiency in Social Media Content Creation and Marketing, including writing, visual storytelling, and basic design for posts, stories, and videos.
• Excellent Communication skills, with the ability to adapt tone and messaging for diverse audiences and respond professionally to online engagement.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, or similar) to track performance and optimize content.
• Understanding of brand guidelines and the ability to maintain a consistent voice across channels.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent relevant experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Interest or experience in the health, fitness, and beauty industries is a plus; prior work in direct selling or consumer brands is beneficial.