AI Marketing Manager

Job Description

AI Growth & Product Marketing Manager

Role Summary

We are looking for a senior marketing professional who combines AI product marketing, demand generation, community building, and growth marketing. This is not a traditional Product Marketing or Social Media Manager role.

The ideal candidate should be able to:

• Own product positioning, messaging, and go-to-market strategy.
• Understand AI concepts such as RAG, MCP, APIs, AI Agents, and automation workflows (no coding required).
• Optimize websites and content for SEO, GEO, and AEO.
• Plan and execute demand generation campaigns across LinkedIn, Google Ads, email, webinars, events, and retargeting.
• Build and grow organic social communities that generate qualified B2B leads not just followers or engagement.
• Create high-performing content (blogs, videos, webinars, founder-led content, social campaigns, case studies).
• Convert social engagement into qualified leads through CRM, landing pages, email nurturing, and marketing automation.
• Measure success through MQLs, SQLs, pipeline, product adoption, and revenue impact, rather than vanity metrics.

Preferred Experience

• 4-5+ years in Product Marketing, Growth Marketing, or Demand Generation for B2B SaaS/AI products.
• Proven success in generating qualified leads through both organic and paid marketing.
• Experience with SEO, content marketing, AI visibility, webinars, and product launches.
• Strong understanding of analytics (GA4, Search Console, CRM reporting) and conversion optimization.
• Excellent communication skills with the ability to simplify complex AI concepts for business audiences.

We are not looking for someone whose experience is limited to

• Content scheduling or social media management only.
• Graphic design or content creation without lead generation responsibility.
• Growing followers without demonstrating business impact.
• Paid advertising without organic growth or community-building experience.

Success will be measured by qualified leads, pipeline growth, product adoption, community engagement, webinar registrations, and overall business impact not likes, views, or follower count.