eCommerce Marketing Manager (Walmart)

Prestige Consumer Healthcare develops over-the-counter healthcare and women’s health products. The eCommerce Marketing Manager will lead Walmart-focused retail media, digital shelf, content, and omnichannel strategies to accelerate profitable growth, while managing budgets, agency partners, performance optimization, and cross-functional execution.

Responsibilities

• Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
• Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content
• Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
• Connect marketing & merchandising plans to promotional and tentpole event strategies
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readines
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
• Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
• Utilize Walmart’s systems, especially Scintilla to analyze impact of media, sales trends, conversion, and ensure media is delivering to our KPI’s

Skills

• Bachelor's Degree required
• 4+ years of experience in eCommerce digital media, and/or performance marketing, with a strong preference for brand management experience
• Strong strategic thinking combined with hands-on execution in a fast-paced environment; strongability to prioritize
• Ability to tie retailer analytics to retailer media analytics especially Walmart Scintilla and how theycan be used to link sales and media performance)
• Experience building capabilities, processes, and ways of working that scale across an organization
• Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
• Demonstrated success managing omnichannel retailer relationships
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
• Deep expertise in advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
• Advanced analytical skills with experience leveraging tools such as retail analytics platforms, and media reporting dashboards
• 10% ability to travel via car, plane, rail
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to write reports, business correspondence, and procedure manuals
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Ability to apply concepts of basic algebra and geometry
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to deal with problems involving several concrete variables in standardized situations
• While performing the duties of this job, the employee is regularly required to sit
• The employee frequently is required to talk or hear
• The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl
• The employee must occasionally lift and/or move up to 10 pounds
• Specific vision abilities required by this job include close vision, and ability to adjust focus
• Applicants must be authorized to work for ANY employer in the U.S
• All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri)
• MBA preferred
• Experience working with Walmart Connect and knowledge of how to use Scintilla is highly preferred

Benefits

• Hybrid work schedule: work in the Tarrytown office Tuesday, Wednesday, and Thursday, with remote work on Monday and Friday

Company Overview

• Prestige Consumer Healthcare manufactures and retails digestive, ENT, pain relief, and a wide range of health and personal care products. It was founded in 1996, and is headquartered in Tarrytown, New York, USA, with a workforce of 501-1000 employees. Its website is https://prestigebrandsinc.com.