Apply online by sending a cover letter/email, resume and work examples to careers@primtheagency.com.

Must be located in Denver, Colorado or the Denver-metro area.

The Role

The Social Media Coordinator is a critical part of the digital marketing team. You’ll be on the front lines of social media communication for your clients, building communities of brand fanatics through daily engagement and engaging content. You’ll take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content shoots and post-production of imagery). Not only can you understand the long-term goals and strategy of the account, you can also then connect those goals and the overarching strategy to the content creation shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients’ storylines for the next month, next quarter, and maybe even next year. This is the level where you’ll also begin to learn about the day-to-day client communications, including the external editing process for our client’s content calendars. This role requires an autonomous individual who can take ownership of projects from conception to completion without needing detailed oversight.

Duties and Responsibilities

Content Calendars

Maintain multiple clients’ social brands and consistently deliver on-brand copy and content to support their aesthetic and voice
Draft mockups and captions for monthly content calendars
Own the external editing with client through Canva platform
Schedule pre-published content via Sprout Social and Meta Business Manager
Publish content to Instagram, Facebook, TikTok and, at times, LinkedIn in agreed upon cadence
Create on-brand Instagram Stories for clients

Content Production

Liaise with account teams to understand overarching client goals, and then connect those to content creation goals, shot lists and itineraries
Schedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shoots
Execute end-to-end content creation efforts (video, photo, graphic) at on-property shoots, managing small productions as you go (locations, set pieces, talent, etc.)
Create realistic deadline expectations with client for image delivery and uphold on deadlines
Execute post-production efforts (editing per specific brand guidelines, photoshopping as necessary, cropping, etc.) for all content shoots in Canva, Lightroom, or Photoshop
Produce edited video content and Reels using Canva, company designated mobile apps, and native social media apps
Create system for the meticulous management of content archives for each client and ensure content is archived and easily accessible
Liaise and communicate with clients while capturing content and planning one-off content captures

Social Content Strategy and Execution

Work with internal teams to understand and achieve project goals
Be an avid storyteller through imagery and captions
Create content calendars using produced content and UGC
Brainstorm and ideate engaging social posts-be as impactful and discerning with words as you are with visuals
Develop influencer and model / talent relationships
Offer insights on account / role best practices as it relates to improving content creation flow and process
Have knowledge of social reporting, as well as paid social tactics and reporting
Stay educated and ahead of trends regarding Instagram story tools, templates, and practices

Community Management

Oversee team’s UGC (user generated content) request efforts
Lead reactive community management strategy
Research prospective influencer partners for client collaborations
Build influencer lists for client campaigns
Conduct influencer outreach to potential partners
Respond to comments and messages on client social media pages daily
Work with proactive community management efforts, assisting with identifying successful tactics leading to follower growth and brand sentiment

Reporting

Create monthly reports with insights / recommendations for strategy shifts
Draft and contribute to weekly reports and weekly updates. Deploy to clients upon final internal review.
Build influencer recaps
Monitor channels, engagement, growth and KPIs

Account + Client Management

Assist in the development of annual strategic plans and quarterly goals
Act as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relations
Participate actively in internal meetings and be a voice on client calls / in-person meetings
Provide detailed meeting notes and consolidated deliverables for your respective section of each client meeting
Guide student interns and post-grads

Influencer Marketing

Develop and execute influencer marketing strategies and creative campaigns
Identify and build relationships with prominent influencers and thought leaders
Attend relevant events for networking and business purposes
Develop content ideas and write and curate content
Research relevant industry trends and new, creative approaches to influencer campaigns
Keep abreast of technologies and influencers

Email Marketing

Build and manage email campaigns for a select group of clients using Mailchimp, Constant Contact or a similar email marketing platform
Segment and maintain customer email lists
Track, measure and understand email performance analytics

Other

Other tasks, projects, or duties as required

Experience

College Degree or comparable experience required
1-3 years professional experience with digital marketing and/or social media
Deep understanding of major social media platforms from both the user and business perspectives
Proficient using tools to measure social media ROI and create reporting such as, Sprout Social, Google Analytics and Hootsuite
Experience using content management tools such as Sprout Social
Project management experience preferred
Some experience implementing paid social media campaigns on Facebook and Instagram preferred
Photo editing skills and experience using Adobe Creative Suite (Adobe Photoshop & Lightroom)
Some experience in Meta Business Manager, Power Editor, Ads Manager, Microsoft Office suite preferred
Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylines
Agency experience preferred
Hospitality industry experience preferred

Requirements

Computer skills, including Word and Excel in a Microsoft Windows environment
Effective oral and written communication skills
Excellent interpersonal skills
Excellent organizational skills
Must be able to identify and resolve problems in a timely manner
Work well in a team environment

Benefits

$19/hr – $24/hr full-time | entry level
Three weeks paid vacation
10 paid holidays
Birthday PTO
Health, vision and dental coverage
Hybrid work environment. One required in-office work day per week
Retirement plan with company contribution
Commission on new business
Restaurant trade
Monthly cell phone stipend
One-week quarterly social media breaks

If the above description sounds like you and fits your background, apply online by sending a cover letter/email, resume and work examples to careers@primtheagency.com to join the Prim team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Prim strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Prim recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Prim may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Prim + Co

New Jobs

Social Media Coordinator