Apply online by sending a cover letter/email, resume and work examples to careers@primtheagency.com.
Must be located in Denver, Colorado or the Denver-metro area.
The Role
The Social Media Coordinator is a critical part of the digital marketing team. You’ll be on the front lines of social media communication for your clients, building communities of brand fanatics through daily engagement and engaging content. You’ll take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content shoots and post-production of imagery). Not only can you understand the long-term goals and strategy of the account, you can also then connect those goals and the overarching strategy to the content creation shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients’ storylines for the next month, next quarter, and maybe even next year. This is the level where you’ll also begin to learn about the day-to-day client communications, including the external editing process for our client’s content calendars. This role requires an autonomous individual who can take ownership of projects from conception to completion without needing detailed oversight.
Duties and Responsibilities
Content Calendars
- Maintain multiple clients’ social brands and consistently deliver on-brand copy and content to support their aesthetic and voice
- Draft mockups and captions for monthly content calendars
- Own the external editing with client through Canva platform
- Schedule pre-published content via Sprout Social and Meta Business Manager
- Publish content to Instagram, Facebook, TikTok and, at times, LinkedIn in agreed upon cadence
- Create on-brand Instagram Stories for clients
Content Production
- Liaise with account teams to understand overarching client goals, and then connect those to content creation goals, shot lists and itineraries
- Schedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shoots
- Execute end-to-end content creation efforts (video, photo, graphic) at on-property shoots, managing small productions as you go (locations, set pieces, talent, etc.)
- Create realistic deadline expectations with client for image delivery and uphold on deadlines
- Execute post-production efforts (editing per specific brand guidelines, photoshopping as necessary, cropping, etc.) for all content shoots in Canva, Lightroom, or Photoshop
- Produce edited video content and Reels using Canva, company designated mobile apps, and native social media apps
- Create system for the meticulous management of content archives for each client and ensure content is archived and easily accessible
- Liaise and communicate with clients while capturing content and planning one-off content captures
Social Content Strategy and Execution
- Work with internal teams to understand and achieve project goals
- Be an avid storyteller through imagery and captions
- Create content calendars using produced content and UGC
- Brainstorm and ideate engaging social posts-be as impactful and discerning with words as you are with visuals
- Develop influencer and model / talent relationships
- Offer insights on account / role best practices as it relates to improving content creation flow and process
- Have knowledge of social reporting, as well as paid social tactics and reporting
- Stay educated and ahead of trends regarding Instagram story tools, templates, and practices
Community Management
- Oversee team’s UGC (user generated content) request efforts
- Lead reactive community management strategy
- Research prospective influencer partners for client collaborations
- Build influencer lists for client campaigns
- Conduct influencer outreach to potential partners
- Respond to comments and messages on client social media pages daily
- Work with proactive community management efforts, assisting with identifying successful tactics leading to follower growth and brand sentiment
Reporting
- Create monthly reports with insights / recommendations for strategy shifts
- Draft and contribute to weekly reports and weekly updates. Deploy to clients upon final internal review.
- Build influencer recaps
- Monitor channels, engagement, growth and KPIs
Account + Client Management
- Assist in the development of annual strategic plans and quarterly goals
- Act as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relations
- Participate actively in internal meetings and be a voice on client calls / in-person meetings
- Provide detailed meeting notes and consolidated deliverables for your respective section of each client meeting
- Guide student interns and post-grads
Influencer Marketing
- Develop and execute influencer marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Attend relevant events for networking and business purposes
- Develop content ideas and write and curate content
- Research relevant industry trends and new, creative approaches to influencer campaigns
- Keep abreast of technologies and influencers
Email Marketing
- Build and manage email campaigns for a select group of clients using Mailchimp, Constant Contact or a similar email marketing platform
- Segment and maintain customer email lists
- Track, measure and understand email performance analytics
Other
- Other tasks, projects, or duties as required
Experience
- College Degree or comparable experience required
- 1-3 years professional experience with digital marketing and/or social media
- Deep understanding of major social media platforms from both the user and business perspectives
- Proficient using tools to measure social media ROI and create reporting such as, Sprout Social, Google Analytics and Hootsuite
- Experience using content management tools such as Sprout Social
- Project management experience preferred
- Some experience implementing paid social media campaigns on Facebook and Instagram preferred
- Photo editing skills and experience using Adobe Creative Suite (Adobe Photoshop & Lightroom)
- Some experience in Meta Business Manager, Power Editor, Ads Manager, Microsoft Office suite preferred
- Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylines
- Agency experience preferred
- Hospitality industry experience preferred
Requirements
- Computer skills, including Word and Excel in a Microsoft Windows environment
- Effective oral and written communication skills
- Excellent interpersonal skills
- Excellent organizational skills
- Must be able to identify and resolve problems in a timely manner
- Work well in a team environment
Benefits
- $19/hr – $24/hr full-time | entry level
- Three weeks paid vacation
- 10 paid holidays
- Birthday PTO
- Health, vision and dental coverage
- Hybrid work environment. One required in-office work day per week
- Retirement plan with company contribution
- Commission on new business
- Restaurant trade
- Monthly cell phone stipend
- One-week quarterly social media breaks
If the above description sounds like you and fits your background, apply online by sending a cover letter/email, resume and work examples to careers@primtheagency.com to join the Prim team today!
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Prim strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Prim recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Prim may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
