Sr. Associate, Marketing Operations
- Location
- Des Moines, IA
- Arrangement
- On-site
- Type
- Full-time
- Salary
- $73,000 – $99,000/yr
- Posted
- Closes
What You'll Do
Assist with the review and implementation of marketing technology and marketing business processes that support key marketing initiatives. Build and optimize complex marketing campaigns and technology solutions. Consulting with marketing partners on marketing campaigns. Provides day-to-day project management.
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$73000 - $99000 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Work Environments
This role offers in-office, hybrid, and remote work options. Hybrid means at least three office days per week. Remote work is available only if you live more than 30 miles from Waco, TX. You’ll collaborate with your leader to decide which option suits you best.
Work Authorization/Sponsorship
At this time, we are not considering applicants who need any form of immigration sponsorship now or in the future to work in the United States. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and others. For more information on work authorization requirements, please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Ethical Guidelines
For Principal Asset Management roles, you must adhere to an Investment Code of Ethics covering personal and business behavior. It also includes personal trading activities for you and your household members. These rules might apply to other roles within the company as well.
Experience Principal
At Principal, we believe in building connections on both personal and professional levels. Together, we’re envisioning a more purpose-driven future for financial services – and it begins with you. Our achievements rely on the diverse experiences, backgrounds, and talents of our team members. We support our employees just as we support our customers: through comprehensive, competitive benefit packages designed to safeguard their physical, financial, and social well-being. Visit our careers site to discover more about our mission, values, and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
9/22/2026
Most Recently Posted Date
9/22/2026
Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.
Assist with the review and implementation of marketing technology and marketing business processes that support key marketing initiatives. Build and optimize complex marketing campaigns and technology solutions. Consulting with marketing partners on marketing campaigns. Provides day-to-day project management.
- Configure, test, execute and optimize digital marketing campaigns through the use, and coordination, of marketing automation, survey, social, web, virtual event and digital asset management technologies.
- Consult with marketing partners through marketing campaign development and digital channel optimization. Assist with analysis/discovery, project documentation and coordinating the configuration of marketing technology.
- Provide day to day digital channel execution support, enterprise engagement and skill development based on established digital marketing best practices and insights.
- Implement the company’s digital marketing strategy by managing large/complex or multiple projects.
- Assist in the development and implementation of marketing processes, marketing technology tool standardization and establish consistency across campaigns and business areas.
- Bachelor’s degree or equivalent experience and minimum 2 years related work experience
- Ability to gather requirements for marketing data needs to streamline or automate marketing campaigns, define the target audience, translate requirements to technical teams, project manage campaign timelines and resource dependencies through the data lifecycle.
- Understands BI data patterns, CRM reporting, and how tools work and integrate. Deep understanding of the data integration between data sources (CRM, BI, Affiliate and Digital) and tools.
- Working knowledge of Power BI, SAS, SQL, Ampscript, joining multiple data sources together, data visualization, CRM data structure, Marketing Cloud data structure and Excel a plus.
- Experience in target marketing and requirements gathering for list generation a plus.
- Ability to possess demonstrated analytical skills, problem-solving and big picture/conceptual skills
- Strong project management and organizational skills
- Strong technical, financial services product and business processes acumen
- Must be able to build and maintain relationships and facilitate collaboration and communication
- Demonstrate the ability to embrace and understand the change process and effectively guides other through change
- Travel may be required
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$73000 - $99000 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Work Environments
This role offers in-office, hybrid, and remote work options. Hybrid means at least three office days per week. Remote work is available only if you live more than 30 miles from Waco, TX. You’ll collaborate with your leader to decide which option suits you best.
Work Authorization/Sponsorship
At this time, we are not considering applicants who need any form of immigration sponsorship now or in the future to work in the United States. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and others. For more information on work authorization requirements, please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Ethical Guidelines
For Principal Asset Management roles, you must adhere to an Investment Code of Ethics covering personal and business behavior. It also includes personal trading activities for you and your household members. These rules might apply to other roles within the company as well.
Experience Principal
At Principal, we believe in building connections on both personal and professional levels. Together, we’re envisioning a more purpose-driven future for financial services – and it begins with you. Our achievements rely on the diverse experiences, backgrounds, and talents of our team members. We support our employees just as we support our customers: through comprehensive, competitive benefit packages designed to safeguard their physical, financial, and social well-being. Visit our careers site to discover more about our mission, values, and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
9/22/2026
Most Recently Posted Date
9/22/2026
Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.