Integrated Marketing Manager – Reconext (NYC Hybrid) | Reconext

Job Description

Integrated Marketing Manager – Reconext (NYC Hybrid)

Reconext is seeking a highly versatile, self-directed Integrated Marketing Manager who thrives in a fast, technical, and rapidly evolving B2B environment. This role is perfect for someone who excels as a jack-of-all-trades marketer, can independently turn ambiguous ideas into finished deliverables, and loves diving into technical subject matter, from AI-enabled repair intelligence to ITAD, reverse logistics, and electronics manufacturing.

You’ll work across the full marketing spectrum: ABM, SEO, content, social, lead-gen, webinars / events, and special projects (like launching a podcast). This is a high-ownership role reporting directly to the CMO.

What You’ll Do

Full-Funnel B2B Marketing & Growth

Build, execute, and optimize B2B lead-gen funnels across paid, organic, social, and ABM channels.
Own multi-step drip and nurture campaigns that drive engagement and conversion.
Develop vertical-specific and account-specific marketing for strategic enterprise prospects.
Collaborate with Sales to ensure Messaging → Lead Flow → Pipeline progression is aligned.

Content Creation & SEO

Write and edit SEO articles, industry explainers, case studies, and technical narratives.
Manage keyword strategy, content cadence, and performance metrics.
Turn engineering, sustainability, and operational insights into compelling storytelling.

Special Projects (High Ownership)

Lead cross-functional projects like launching the Reconext podcast, a webinar series, and special marketing initiatives.
Scope requirements, manage timelines, work with internal SMEs, and deliver final polished outputs with minimal oversight.
Step in wherever needed to fill gaps, solve problems, and drive execution.

Events, Webinars & Tradeshows

Plan and coordinate webinars, virtual events, and large enterprise presentations.
Support the strategy, logistics, and creative execution for tradeshows and industry events.
Partner with sales and operations to turn event presence into pipeline impact.

Project Management & Cross-Team Orchestration

Manage complex, multi-stakeholder projects: content, events, campaigns, and technical initiatives.
Work closely with Engineering, Operations, ESG, Product, Sales, and Leadership to align messaging and deliverables.
Keep projects moving in fast-changing environments with clarity, structure, and pace.

Clay + Modern Marketing Tooling

Use Clay to build prospect lists, enrich data, automate workflows, and support ABM initiatives.
Collaborate on integrating AI agents and automation into marketing workflows.
Maintain clean data, organized targeting, and structured campaign operations.

Job requirements

What You Bring

Self-starter with strong ownership instinct. You take initiative, fill gaps, and execute independently.
Demonstrated ability to pick up technical subject matter quickly, OR direct experience in ITAD, reverse logistics, electronics manufacturing, supply chain, or circularity.
3–7+ years of marketing experience across a mix of B2B, SaaS, industrial, or technical fields.
Strong writing and editorial skills. Comfortable interviewing SMEs, synthesizing complexity, and producing crisp, clear content.
Hands-on experience with:
SEO & content operations
Social media marketing
Lead-gen, funnels, and drip campaigns
ABM
Event or webinar coordination
Project management excellence: timelines, briefs, cross-functional alignment, and follow-through.
Proficiency with or ability to learn fast: Clay, CRM platforms (Apollo, Dynamics, Propensity), SendX, LinkedIn Campaign Manager, Google Analytics, SEO tools.
Comfort working in a fast-paced, evolving environment with shifting priorities and high expectations.
NYC-based or willing to be on-site in our NYC office several days a week.
Light design or media skills (Figma, Canva, video editing, etc).