Chief Marketing Officer - startup; healthcare

Position: Chief Marketing Officer - new startup (healthcare)

Location

Remote / Poland / EU

Stage

Early-stage / company building

Product

Online clinic for cardio-metabolic health

About us

We are building a new online health clinic focused on cardio-metabolic health, one of the most important and underserved areas in modern medicine. We treat patients with diabetes, obesity, hypertension, cardiovascular disease, insulin resistance and related conditions, covering prevention, diagnostics, lifestyle change, long-term care and patient engagement.

Our approach is holistic: one source of knowledge about each patient's health, with doctors of different specializations treating the patient in a coordinated way.

We are starting from zero and looking for a CMO to design and drive our growth engine from day one. This is not a role for someone who only manages agencies or coordinates campaigns. We are looking for a builder, growth leader and hands-on marketer who knows how to turn insights, data, medical credibility and strong positioning into measurable traction.

You will join at an early stage and help shape how the company enters the market, builds trust, educates patients, and grows across digital channels. The ideal person combines strategic thinking with hands-on execution, understands performance marketing and brand building, and is ready to operate in a highly regulated, high-impact healthcare environment.

What you’ll do

As CMO, you'll shape the company's vision, growth engine, and market presence from day one. You'll combine strategic leadership with hands-on execution, turning data, creativity and experimentation into measurable business results.

Your responsibilities will include

• Co-creating the company, product and go-to-market strategy together with the founding team and medical leadership
• Defining the brand positioning, communication strategy and market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic
• Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion (first consultation), retention and patient engagement
• Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels
• Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement
• Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation
• Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages
• Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners
• Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health
• Building credibility through expert-led content, medical authorities, partnerships and PR activities
• Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing
• Working closely with medical, product, sales and operations teams to align marketing with the patient experience and patient needs
• Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships
• Managing external partners, agencies, creators, experts and media relationships when needed
• Ensuring that all marketing activities comply with healthcare advertising, data protection and medical communication standards in Poland and the EU.

What we’re looking for

• At least 8+ years in marketing, including 3+ years in a senior leadership role (Head of Marketing, VP, CMO or equivalent) with a track…