Marketing Manager - Logistics Solutions

Marketing Manager, Logistics Solutions

Purpose of Role

The Marketing Manager, Logistics Solutions is responsible for turning market insight into

compelling stories, campaigns, and experiences

that drive demand and accelerate sales.

This role is not just about strategy—it is about

bringing strategy to life

. You will blend

analytical thinking with creative execution

to ensure our value is not only understood, but felt by the market.

Partnering closely with Sales, Category, Product Development, and the broader Marketing team, you will help define how Rehrig Pacific shows up—clearly, consistently, and credibly—across every customer touchpoint.

Areas of Accountability

Market Insight ? Positioning & Storytelling

• Build a deep understanding of Logistics Solutions markets, customers, and buying behavior
• Identify the real problems customers are trying to solve—and translate them into

clear, differentiated positioning

• Turn insights into

simple, powerful narratives

that guide messaging, campaigns, and sales conversations

• Continuously refine how we articulate our “ecosystem of solutions” in a way that resonates across industries

Creative Campaign Development & Execution

• Lead the development of

integrated campaigns

that combine strong messaging, visual storytelling, and targeted distribution

• Partner with internal content and visual teams to bring ideas to life across digital, social, web, and sales channels
• Balance

creativity and performance

—ensuring campaigns are both engaging and measurable

• Own campaigns end-to-end: concept ? build ? launch ? optimize ? scale

Sales Enablement That Actually Gets Used

• Create

high-impact, easy-to-use tools

that help Sales tell better stories and close business faster

• Translate complex solutions into

clear customer value narratives and proof points

• Partner directly with Sales to test, refine, and improve messaging based on real customer conversations
• Ensure consistency across all customer-facing materials—from pitch decks to case studies

Event & Experience Marketing

• Work with the Sr. Trade Show Manager to design

experiences—not just booths

• Develop event themes, messaging, and content that connect to broader campaigns and sales priorities
• Ensure events create

momentum before, during, and after

—not just presence

• Recommend sponsorships and activations that align with target accounts and demand generation goals

Measurement, Insights & Optimization

• Define success metrics across campaigns, channels, and programs
• Use data (Salesforce, ZoomInfo, HubSpot) to understand what’s working—and what’s not
• Continuously optimize campaigns to improve engagement, pipeline influence, and ROI
• Bring

insight, not just reporting

—helping the team make better decisions faster

Cross-Functional Leadership

• Act as a connector across Marketing, Sales, Product, and Category teams
• Ensure alignment between

what we say, what we build, and how we sell

• Contribute to building

repeatable, scalable marketing processes

that improve execution over time

What Success Looks Like

• Clear, differentiated positioning that Sales can confidently use
• Campaigns that generate engagement

and

influence pipeline

• Sales teams equipped with tools they actually use in customer conversations
• Events that drive measurable business impact—not just attendance
• A stronger, more consistent market presence for Logistics Solutions

Knowledge, Skills, and Experience

• Bachelor’s degree required
• 5+ years of B2B marketing experience (supply chain, logistics, manufacturing, or industrial preferred)
• Proven ability to

blend strategy with execution

—from insight to campaign delivery

• Strong creative instincts paired with a

data-driven mindset

• Experience developing messaging, campaigns, and sales enablement that drive real business outcomes
• Excellent storytelling skills (written, verbal, and visual)
• Highly collaborative, with experience working across Sales, Product, and leadership teams
• Strong project management and organizational skills
• Comfortable operating in a fast-paced, evolving environment
• Ability to travel up to 25%