Marketing Manager, Westminster College of Media and Performing Arts

Experteer Overview

In this role you will lead WCMPA marketing, partnering with college leadership to promote academic programs, performances, events and related offerings. You will shape integrated campaigns and manage marketing assets across print, digital, and social channels. You’ll collaborate with the University Marketing and Communications team to craft messaging for students, alumni and the broader arts community. This is a hands-on, cross-functional position with a clear impact on enrollment, engagement and brand visibility for the College. You will drive strategic, data-informed marketing efforts in a dynamic performing arts environment.

Compensation / Benefits

• Develop and implement an annual marketing and communication plan for WCMPA
• Serve as primary marketing contact for the Dean, faculty, staff and programs within the College
• Manage development of print and digital assets (programs, posters, brochures, social media assets) for performances and events
• Create and manage messaging for prospective students, current students, alumni and arts patrons
• Coordinate advertising, creative, web, PR, email, photography and video with UMC team members
• Create and manage social media content for the College across platforms
• Maintain marketing calendars and timelines for major initiatives
• Collaborate with Performance Management to develop and edit promotional copy, newsletters, web content and event descriptions

Tasks

• Bachelor's degree in marketing, communication, public relations, advertising, journalism, arts administration or a related field
• 4-5 years professional experience in marketing, communications or related field
• Demonstrated experience developing and executing integrated marketing campaigns
• Excellent writing, editing and proofreading skills
• Strong project management and organizational skills with the ability to manage multiple projects and deadlines
• Strong interpersonal and collaborative skills
• Experience with digital marketing, social media and content development
• Ability to work effectively with creative, communications and marketing professionals across functions
• Satisfactory background and/or DMV checks
• Experience in higher education, performing arts, arts administration or a cultural organization
• Experience marketing concerts, theatrical productions, dance performances, festivals or live events
• Familiarity with email marketing, content management systems, digital advertising and marketing analytics
• Understanding of graphic design, photography and video production processes

Key requirements

• tuition remission