Head of Marketing

About Rizz Lending

Rizz Lending is a rapidly growing specialty automotive finance company focused on innovative financing solutions for exotic, luxury, and collector vehicles. We work directly with borrowers, dealerships, and strategic partners across the country and are building a differentiated national brand within automotive finance.

The Opportunity

We are looking for a Head of Marketing to take ownership of Rizz Lending's broader marketing function and help build the marketing engine that supports our next stage of growth.

This is a builder role. We're looking for someone equally comfortable developing strategy and executing it. One day you may be analyzing paid acquisition performance and reallocating Google Ads spend; the next, building a HubSpot workflow, developing a dealership nurture campaign, improving a landing page, coordinating an industry event, or working with a designer on new sales collateral.

You'll have significant ownership, work directly with executive leadership, and be responsible for connecting marketing activity to measurable business outcomes.

Rizz Lending has dedicated support for content creation and organic social media, allowing this role to focus on the broader marketing strategy, growth channels, systems, campaigns, and execution.

What You'll Own

Paid Acquisition & Demand Generation

· Own and optimize Google Ads across branded, non-branded, competitor, and other relevant search strategies.

· Build and manage paid social campaigns across Meta, LinkedIn, and other appropriate channels.

· Develop landing pages, audiences, offers, retargeting programs, and acquisition strategies.

· Continuously test creative, messaging, targeting, keywords, and landing pages.

· Measure performance through cost per lead, qualified opportunities, conversion rates, customer acquisition cost, funded-loan performance, and return on marketing spend.

· Manage specialized agencies or marketing vendors when appropriate.

HubSpot & Marketing Operations

· Own the marketing side of HubSpot and Rizz Lending's marketing automation infrastructure.

· Build campaigns, lists, workflows, segmentation, nurture programs, and re-engagement campaigns.

· Develop borrower and dealership lifecycle journeys.

· Maintain campaign attribution, UTM standards, lead-source tracking, dashboards, and reporting.

· Partner with Sales and Operations to improve CRM handoffs, follow-up, data quality, and marketing technology integrations.

Dealership & Partner Marketing

· Build automated dealer onboarding, nurture, and ongoing marketing campaigns.

· Develop programs that keep Rizz Lending top-of-mind with dealership sales and finance teams.

· Create dealer newsletters, product updates, educational campaigns, success stories, and marketing kits.

· Develop co-branded opportunities with dealerships and strategic partners.

· Partner with Business Development to increase applications and funded volume from existing relationships.

Events & Experiential Marketing

· Develop an annual calendar of relevant automotive, dealership, finance, and luxury-industry events.

· Evaluate sponsorship and participation opportunities based on expected business impact.

· Plan and execute Rizz-hosted events, dealer/customer experiences, sponsorships, booths, hospitality, and related logistics.

· Develop pre-event and post-event campaigns and coordinate prospect targeting and follow-up with Sales and Business Development.

· Measure the business impact and pipeline generated from events.

Brand & Marketing Materials

· Maintain brand consistency across marketing channels and customer/dealer touchpoints.

· Develop dealership materials, brochures, one-sheets, presentations, digital assets, event materials, and sales enablement collateral.

· Coordinate designers, photographers, videographers, printers, developers, and other creative vendors.

· Develop marketing materials supporting new products, partnerships, and geographic expansion.

Website, SEO & Conversion Optimization

· Own the website as a marketing and customer-acquisition channel.

· Manage ongoing website content and marketing updates.

· Develop and test campaign landing pages.

· Identify opportunities to improve application conversion and reduce funnel abandonment.

· Coordinate technical and content SEO initiatives.

· Maintain analytics, conversion tracking, pixels, tags, and related integrations.

Marketing Analytics & Performance

Build a disciplined approach to measuring marketing effectiveness and communicating results to executive leadership, including:

· Marketing-sourced applications and qualified opportunities

· Approval and funding conversion

· Funded loan volume attributable to marketing

· Cost per lead, qualified lead, and customer acquisition

· Return on advertising spend

· Website and landing-page conversion

· Dealer campaign engagement and production

· Event-generated pipeline

· Channel and campaign attribution

· Organic/direct traffic and brand-search trends

What We're Looking For

· 7+ years of marketing experience, preferably in a high-growth or entrepreneurial environment.

· Experience owning multiple marketing channels rather than operating within a narrow specialization.

· Strong hands-on experience with Google Ads and digital acquisition.

· Paid social experience across Meta, LinkedIn, or similar platforms.

· Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform; strong HubSpot experience preferred.

· Strong understanding of marketing attribution, analytics, and performance measurement.

· Experience with lifecycle marketing, segmentation, automation, and nurture campaigns.

· Experience planning events and developing branded marketing and sales materials.

· Strong project-management skills with the ability to manage multiple initiatives simultaneously.

· Experience managing agencies, designers, developers, and other vendors.

· Excellent written communication and attention to detail.

· Comfortable operating in a fast-moving environment with significant ownership and accountability.

· Experience in automotive, financial services, lending, luxury products, dealerships, or another high-consideration purchase category is a plus.

What You'll Build

· Assess our existing marketing channels, systems, campaigns, and performance and establish a prioritized marketing roadmap.

· Take ownership of paid acquisition and develop a repeatable approach to testing and optimization.

· Improve HubSpot marketing automation, lifecycle campaigns, attribution, and executive reporting.

· Build scalable dealership onboarding, nurture, and engagement programs.

· Establish a coordinated events and sponsorship strategy.

· Improve website and application conversion.

· Expand paid social, retargeting, sales enablement, and branded marketing programs.

· Build a measurable marketing engine that contributes directly to applications, funded loans, dealer production, and Rizz Lending's continued growth.

· Help establish Rizz Lending as a recognizable national brand within luxury, exotic, and collector automotive finance.

Why Rizz Lending

This is an opportunity to take meaningful ownership of a marketing function at a growing company rather than stepping into an established playbook.

You'll work directly with company leadership, have visibility into the economics and performance of the business, and have the opportunity to build the systems, campaigns, and strategy that shape how Rizz Lending grows nationally.

• We're looking for someone who wants to build, execute, measure, improve, and own the outcome.