Digital Marketing Manager

We are confidentially supporting our client in the search for a Demand and Growth Marketing Manager who will lead digital marketing initiatives that increase awareness, engagement, and conversion across key audience segments. This role will build integrated digital journeys that move prospects and customers from initial interest to meaningful action.Partnering closely with cross‑functional teams—including Marketing, Sales, Operations, Technology, and Analytics—this individual will enhance how audiences discover, engage, and convert across all digital touchpoints. This includes websites, landing pages, forms, digital campaigns, and service/support experiences. The role will also develop lead scoring models and attribution frameworks that clearly connect marketing activities to pipeline and revenue outcomes.The ideal candidate blends digital marketing expertise, data-driven decision-making, and journey-led strategy to drive measurable growth.Build and execute digital marketing campaigns that generate awareness, engagement, and pipeline.Leverage web, paid media, marketing automation, and additional channels within the marketing mix.Design and optimize digital journeys across the website, landing pages, and online forms.Identify friction points across the funnel and recommend optimization strategies that increase conversion.Collaborate with Sales, Operations, and Customer Experience teams to improve lead handling and conversion.Develop nurture programs that guide audiences from awareness to activation and ongoing engagement.Track and analyze performance across key funnel metrics including lead generation, acquisition, and engagement.Establish and implement attribution models and reporting that connect marketing efforts to business growth.Qualifications5–7+ years in demand generation, digital marketing, lifecycle marketing, or growth marketing.Experience developing digital acquisition and engagement journeys across web and multi‑channel digital programs.Strong background optimizing landing pages, forms, and conversion paths.Proficiency with CRM, marketing automation, and analytics platforms (Salesforce strongly preferred).Strong analytical skills with experience measuring campaign performance and implementing attribution models.Experience in financial services, technology, SaaS, fintech, or related industries preferred.