Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to join a Contract opportunity supporting an insurance organization in Costa Mesa, California. This position is ideal for a paid social expert who can actively build, manage, and refine campaigns across several platforms while using performance insights to guide decisions. The role combines day-to-day campaign execution with analytical thinking, requiring close attention to budget pacing, funnel performance, and channel effectiveness.Responsibilities:• Launch, manage, and refine paid social advertising campaigns across multiple platforms, with a primary emphasis on Meta environments.• Monitor campaign delivery, spending, and key performance indicators to make timely adjustments that improve results.• Evaluate audience behavior and conversion trends to strengthen funnel performance and overall campaign strategy.• Partner with internal stakeholders across different lines of business to align campaign goals, messaging, and targeting plans.• Prepare regular performance updates by translating campaign data into clear reporting and actionable recommendations.• Use Excel and platform reporting tools to analyze large datasets, identify trends, and support optimization decisions.• Expand and manage activity across additional social channels such as TikTok, Reddit, Pinterest, and Snapchat as business needs require.• Maintain hands-on involvement in platform setup, trafficking, testing, and ongoing in-platform optimization in a fast-paced environment.