Marketing Director

We are looking for a dynamic Marketing Director to lead strategic initiatives and enhance brand visibility for our organization. Based in Irwindale, California, this role requires a forward-thinking leader with expertise in digital marketing and consumer packaged goods (CPG). The ideal candidate will drive innovative campaigns and ensure alignment with overall business goals.

Responsibilities

• Develop and execute comprehensive marketing strategies to support business objectives and enhance brand presence.
• Lead digital marketing efforts, including SEO, PPC, email campaigns, and social media strategies.
• Oversee the creation and implementation of marketing campaigns that resonate with target audiences and drive engagement.
• Conduct market analysis and utilize insights to refine strategies and optimize campaign performance.
• Collaborate with cross-functional teams to ensure marketing initiatives align with company goals and brand identity.
• Manage budget allocation for marketing activities and monitor expenses to maximize ROI.
• Build and maintain strong relationships with external partners, including agencies and vendors.
• Foster brand awareness and loyalty through innovative approaches and consistent messaging.
• Track and analyze key performance metrics to assess the effectiveness of marketing efforts and adjust strategies accordingly.• Proven experience in a leadership marketing role, preferably within the CPG industry.
• Expertise in digital marketing strategies, including SEO, PPC, and social media management.
• Strong ability to develop and execute successful marketing campaigns.
• Proficiency in market research and data analysis to inform decision-making.
• Excellent communication and collaboration skills to work effectively across teams.
• Demonstrated ability to manage budgets and optimize marketing spend.
• A creative mindset with a focus on innovation and brand growth.
• Bachelor's degree in Marketing, Business, or a related field required; advanced degree preferred.