Martech Manager

Martech ManagerLocation: Danboro, PennsylvaniaWe are seeking an experienced Martech Manager to join our team in Danboro, Pennsylvania. This role will lead the optimization and management of marketing technologies, data systems, and digital campaigns to support business growth in a manufacturing-driven environment. The ideal candidate brings a strong blend of technical marketing expertise, analytics, and cross‑functional collaboration to ensure streamlined processes, measurable performance, and alignment with organizational goals.Key ResponsibilitiesManage and optimize company websites and related digital systems to ensure strong user engagement, performance, and alignment with business objectives.Serve as the marketing systems lead, partnering closely with IT to ensure platforms are secure, scalable, compliant, and well integrated.Evaluate, implement, and manage marketing technology tools—including HubSpot—to improve campaign execution, automation, and analytics.Develop and maintain accurate reporting and dashboards to measure campaign performance, attribution, and multi‑touch customer journeys.Support campaign execution by building workflows, templates, and automated processes that enhance efficiency and consistency.Align lead management, scoring, and routing processes within HubSpot to ensure seamless integration with sales teams and CRM workflows.Ensure data integrity and compliance with global data privacy regulations, maintaining clear documentation, training materials, and operational guidelines.Drive continuous improvement through testing, optimization, and process enhancement across digital campaigns.Partner with developers and external vendors to troubleshoot issues, prioritize enhancements, and manage digital initiatives and future projects.Collaborate cross‑functionally with sales, product, and operations teams to support marketing initiatives within a manufacturing and industrial business context.