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Product Marketing Manager
Robert Half
We are looking for a dynamic Product Marketing Manager to join our team in Irvine, California. This role requires a strategic thinker with a deep understanding of consumer electronics and the ability to drive product innovation while supporting the marketing and sales teams. As a key contributor, you will act as the voice of the customer and play a pivotal role in enhancing brand presence and market leadership.Responsibilities:• Analyze weekly sales performance and market share data to identify trends and opportunities.• Develop and recommend updates to marketing strategies, pricing roadmaps, and go-to-market plans.• Monitor inventory levels and competitive intelligence to ensure alignment with sales targets.• Refine product messaging and lead communication efforts across marketing, sales, and training teams.• Review marketing materials to maintain consistency, accuracy, and effectiveness in product messaging.• Oversee the execution of marketing campaigns across online and retail channels, ensuring adherence to approved plans.• Create engaging content, including monthly updates, consumer-facing copy, and key selling points.• Manage trademark requests, update product information on the website, and coordinate creative asset needs.• Plan and participate in industry events to support brand visibility and customer engagement.• Collaborate with cross-functional teams to ensure product excellence and successful market positioning.
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