Ad Product Marketing Manager (Commerce Media)

• The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku’s advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming
• Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku’s purpose to make TV better for everyone
• Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to lead the strategy, launch, and scaling of ad products enabled through our growing ecosystem of Retail Media Network (RMN) partnerships
• As Roku expands beyond traditional TV buying channels, this role will be essential in defining how partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth
• Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines
• You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku’s commercial teams
• You will also inform product and partner roadmaps, identify market needs, and ensure new features are prioritized and launched with precision
• As the day-to-day point of contact for emerging Commerce Media initiatives, you will own positioning, messaging, and education to help help drive market demand and adoption
• Your work will streamline workflows, strengthen partner alignment, and create scalable frameworks that expand Roku’s footprint in an evolving advertising landscape
• This role is ideal for someone who thrives in ambiguity, leverages data to guide decisions, and consistently raises the bar on how new products and partnerships go to market
• Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences
• Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively
• Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content
• Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner-enabled solutions
• Monitor competitive landscapes across RMNs and CTV to inform positioning and differentiation for Roku
• Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones

Benefits

• Medical, wellness and financial benefits
• Free snacks and access to the company fitness center
• Unlimited paid time off policy
• Work from home opportunities