Marketing Manager

Overview

The Manager of Marketing is responsible for leading marketing initiatives across digital platforms, with a strong focus on mobile app development, app maintenance, and user engagement. This role will also oversee compliance with all applicable privacy and accessibility regulations (CCPA, CRPA, ADA) across the company’s website, mobile applications, and social media channels. The ideal candidate combines creative strategy with technical and regulatory awareness, ensuring that all marketing efforts are effective, compliant, and aligned with the company’s brand vision.

Essential Duties

• Lead marketing strategy and execution for the company’s mobile applications, including development support, feature updates, user acquisition, and retention campaigns.
• Manage ongoing maintenance of mobile applications, ensuring functionality, usability, and performance.
• Update and modify website and mobile app content in a timely manner based on business needs and marketing initiatives.
• Develop and implement digital marketing campaigns across web, app, and social media platforms.
• Ensure compliance with CCPA, CRPA, and ADA regulations across all digital media, collaborating with legal and IT department as needed.
• Partner with cross-functional teams to create engaging, user-friendly, and compliant content and interfaces.
• Track, analyze, and report on marketing performance metrics, providing insights to optimize campaigns.
• Manage budgets and resources for marketing projects, ensuring timely and cost-effective delivery.
• Stay current on emerging marketing technologies, privacy laws, and accessibility standards.
• Provide leadership and mentorship to the Marketing & Design Team.
• Lead and manage multiple marketing projects simultaneously, ensuring timely completion within scope and budget.
• Develop detailed project plans, including task management, schedule management, and resource allocation.
• Monitor project progress, identify potential risks, and implement proactive mitigation strategies
• Adress project bottlenecks and challenges promptly to maintain momentum.
• Communicate project status and updates regularly to stakeholders and senior management.
• Oversee the execution of marketing campaigns and initiatives, ensuring alignment with overall marketing strategy and goals. Analyze project performance and metrics, providing insights and recommendations for improvement.
• Research, evaluate, and propose new tools, platforms, and vendors to improve operational efficiency and enhance marketing capabilities.

Other Duties

Will also perform other assignments that may be assigned from time to time by the senior management.

Qualifications

EDUCATION & EXPERIENCE REQUIREMENTS

• Bachelor’s Degree in Marketing, Communications, Business, Advertising, IT or similar field required
• Five (5) + years’ of experience in management
• Five (5) + years’ of experience in marketing

SKILLS & KNOWLEDGE REQUIRED

• Strong knowledge of mobile app development cycles and app store marketing strategies.
• Proven track record of developing and executing digital marketing campaigns.
• Familiarity with privacy regulations (CCPA, CRPA) and accessibility standards (ADA) in digital media.
• Basic knowledge of HTML, CSS, and JavaScript.
• Hands-on experience with tag implementation and debugging using tools such as Google Tag Manager (GTM), GA4, and other tracking tools to ensure accurate data collection. Server-side tracking implementation and management is a plus.
• (Preferred) Hands-on experience with Consent Management Platforms (CMP) and a solid understanding of Google Consent Mode, including the ability to configure these settings properly within GTM and other relevant debugging tools.
• Strong problem-solving skills, including experience in evaluating, selecting, and testing new tools and vendors.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Strong leadership, communication, and cross-functional collaboration skills.
• Data-driven mindset with experience in analytics tools (e.g., Google Analytics, app analytics platforms).
• Excellent verbal/written communication and interpersonal skills.
• Exceptional organizational and multitasking abilities.
• Proficiency in project management software and tools.
• Ability to thrive in a fast-paced and dynamic environment.
• High proficiency in Microsoft Office suite (Word, Excel, Teams)
• Able to understand and process analytical data
• Self-starter with excellent knowledge of marketing fundamentals & principles
• Professional demeanor that enables the person to interact with the highest levels both inside and outside the firm
• Basic business management skills Experience with digital marketing platforms and tools.
• Knowledge of data analysis and performance metrics.

Work Environment

The characteristics described here represent the typical environment an employee encounters while performing the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Travel Requirements

• Travel to various sites is required, averaging once a month.
• Local travel by car is necessary.
• Some domestic travel will occur for customer-facing events, such as conventions and store grand openings.

Flexibility

• A flexible work schedule may be necessary during business trips.
• There may be a possibility of working during weekends, depending on event schedules and project needs.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include ability to adjust focus.

Essential Weight Lifting/Force Exertion Requirements:

Less than 1/3 of time: Up to 50 pounds

1/3 to 2/3 of time: Up to 25 pounds

More than 2/3 of time: Up to 10 pounds

The above job description identifies the essential job functions and skills needed by the person or persons assigned to this position. These job functions and skills are not intended to be a complete and exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. The information contained herein is subject to change at the company’s discretion.

Content Advisory

As part of a multi-cultural entertainment company, you may work with media materials such as anime, games, manga, and comics. Some of these works may contain mature or sensitive themes, including strong language, nudity, sexually explicit images, or depictions of violence.

Applicants should be comfortable working with such material as part of their responsibilities. Round One Entertainment does not condone the viewing of this content where not work-related.

#R1HP

Job Type: Full-time

Pay: $76,960.00 - $81,120.00 per year

Benefits

• 401(k)
• 401(k) matching
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person