Chief Marketing & Growth Officer

We’ve built Rowan by rethinking the ear piercing experience from the ground up—prioritizing safety, clinical expertise, and a customer experience that feels both celebratory and trusted. Every piercing is performed by licensed nurses and guided by our Rowan Clinical Piercing Standard® and paired with our hypoallergenic products, setting a clear standard that is differentiated from traditional retail models. Our goal is to create a destination where customers feel confident, cared for, and excited to participate.

Role Summary Reporting directly to the CEO, the Chief Marketing & Growth Officer (CMGO) will lead Rowan’s full-funnel growth strategy across acquisition, retention, customer loyalty, customer insights, and brand. This executive will oversee all marketing functions with a mandate to drive profitable growth, strengthen brand awareness, deepen customer engagement, and maximize customer lifetime value. What You’ll Be Doing Growth & Revenue Leadership Own Rowan’s customer growth strategy across acquisition, retention, loyalty, and lifecycle marketing Drive revenue growth through integrated marketing initiatives across retail and digital channels Lead forecasting, budget planning, marketing ROI analysis, and performance optimization Develop customer engagement strategies to maximize conversion and LTV Own marketing calendar and oversee campaign execution Build a rigorous test-and-learn culture focused on scalable and profitable growth Brand & Customer Engagement Lead Rowan’s overall brand strategy and positioning across all channels Ensure consistent and compelling storytelling across retail, digital, PR, influencer, and experiential touchpoints Drive top-of-funnel brand awareness initiatives aligned to company growth goals Oversee customer loyalty, referral, and retention strategies designed to deepen engagement and increase repeat behavior Partner cross-functionally to continuously elevate the customer journey and brand experience Acquisition, Loyalty & Customer Data Lead all acquisition channels including paid media, SEO, influencer marketing, email, partnerships, local marketing, and CRM Own customer segmentation, lifecycle marketing, loyalty strategy, and retention analytics Develop and continuously monitor KPIs including CAC, ROAS, retention, repeat rate, customer engagement, and LTV Leverage customer insights and data analytics to inform strategic decision-making and personalization efforts Evaluate emerging tools, platforms, and technologies to improve marketing effectiveness and customer understanding Leadership & Cross-Functional Partnership Build, mentor, and lead a high-performing marketing and growth organization Partner closely with Retail, Operations, Finance, and Product teams Establish scalable processes, organizational structure, and accountability across the marketing function Negotiate and manage agency, platform, and vendor relationships Areas of Oversight CustomerData & Insights Customer Loyalty & Retention CRM & Lifecycle Marketing Social Media & Influencer Marketing Local & Grassroots Marketing Analytics & Marketing Technology Brand Marketing Growth & Performance Marketing Public Relations Experience We’re Looking For Proven success leading both brand and performance marketing functions Strong understanding of customer acquisition, retention, lifecycle marketing, loyalty strategy, and customer segmentation Deep experience leveraging customer data and analytics to drive growth and personalization Experience scaling national 4-wall retail / healthcare / service companies with hundreds of units Highly analytical and financially driven mindset with deep understanding of unit economics and marketing efficiency Ability to operate strategically while remaining hands-on in execution #J-18808-Ljbffr