Principal Product Marketing Manager

Responsibilities

• Define the Vertical Strategy
• Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
• Identify high-growth verticals and subsegments with the strongest product‑market fit, leveraging market, customer, and usage insights.
• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
• Shape Product and Packaging Decisions
• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
• Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.