CMO, Vice President of Marketing - Tableau

We are seeking a strategic and visionary CMO, Vice President of Marketing to lead global product marketing for Tableau, including Tableau Server, Tableau Cloud, Tableau Next, and CRM Analytics (CRMA).

This leader will define Tableau’s role in the era of AI and the Agentic Enterprise — positioning Tableau not just as a visualization platform, but as the intelligence and activation layer across CRM and enterprise data. As organizations embed AI agents into workflows, trusted analytics, semantic understanding, and contextual insights become essential to confident decision-making.

The CMO of Marketing will own Tableau’s global narrative, portfolio positioning, competitive strategy, and go-to-market execution. This executive will partner closely with Product, Engineering, Sales, Data Cloud, Informatica, MuleSoft, Customer 360 Apps, Industries, Slack, and Agentforce leadership to ensure Tableau’s story is differentiated, cohesive, and aligned to enterprise transformation priorities.

The ideal candidate blends technical depth, category storytelling, operational excellence, and strong executive presence.

Responsibilities

Strategic Narrative & Portfolio Vision

• Define and evolve Salesforce analytics’s positioning across Tableau Server, Tableau Cloud, Tableau Next, and CRM Analytics.
• Articulate Tableau’s role as the intelligence layer across Salesforce CRM and enterprise systems.
• Position Tableau within the broader Data + AI strategy — connecting integration, harmonization, governance, analytics, and activation.
• Lead messaging evolution as analytics shifts from dashboards to AI-powered, embedded intelligence.
• Shape market narrative for Tableau Next and next-generation AI-powered analytics capabilities.
• Ensure future-facing innovation messaging strengthens category leadership: agentic analytics.

CRM Analytics (CRMA) & Salesforce-Native Positioning

• Define the value proposition for CRM Analytics as the embedded analytics layer within Salesforce applications.
• Clarify the differentiation and synergy between CRMA and Tableau.
• Align analytics messaging tightly to Sales Cloud, Service Cloud, Marketing Cloud, and industry solutions.
• Ensure seamless storytelling between operational CRM insights and enterprise-wide analytics.

Go-to-Market, Field Activation, & Launch Excellence

• Own global go-to-market strategy for product launches and portfolio expansions, aligning messaging, pricing, and value articulation to enterprise buyer expectations.
• Drive product marketing outcomes with core, Tableau AEs and SEs, increasing adoption of messaging, demos, and use-case narratives through hands-on activation.
• Partner with Sales Leadership, Enablement, and Sales Ops to embed Tableau positioning into core sales motions, account planning, pipeline reviews, and QBRs.
• Align Product Marketing, Field Marketing, and Enablement into a unified field-facing motion that accelerates pipeline, deal velocity, and expansion.
• Establish measurable KPIs for field engagement, AE participation, deal influence, pipeline impact, win-rate lift, and ROI of field programs.
• Build a best-in-class competitive intelligence function to equip field teams against BI, AI-native analytics, and embedded CRM competitors.

DataFam Community, Advocacy & Ecosystem Activation

• Own the strategic evolution of the Tableau DataFam community as a core pillar of brand trust, product adoption, and growth.
• Scale community programs, activations, and advocacy to amplify customer proof, peer-led learning, and product-led storytelling.
• Partner with Developer Relations, Community, Events, and Field Marketing to connect DataFam energy directly to pipeline creation, customer expansion, and field enablement.
• Leverage DataFam voices to reinforce Tableau’s leadership in analytics, AI, and trusted data decision-making.
• Ensure Tableau Conference, user groups, and community activations serve both brand leadership and go-to-market outcomes.

Cross-Cloud & Ecosystem Alignment

• Partner with Data Cloud, Informatica, MuleSoft, and Agentforce product marketing leaders to deliver unified solution narratives.
• Develop integrated use cases that move from integration → harmonization → governance → analytics → activation.
• Support industry and verticalized solution storytelling in collaboration with industry marketing teams.

Thought Leadership & Market Influence

• Position Tableau as a leader in AI-powered analytics and enterprise intelligence.
• Shape executive narratives for Dreamforce, Tableau Conference, and global events.
• Collaborate with Corporate Marketing to elevate brand authority across digital and field channels.
• Reinforce Tableau’s role in delivering trusted context for AI-driven decision-making.

Team Leadership & Operational Excellence

• Build and lead a high-performing global product marketing organization.
• Foster a culture of clarity, rigor, innovation, and accountability.
• Embed data-driven measurement and AI-enabled workflows into the PMM function.
• Lead and integrate Product Marketing and Field Marketing teams under a unified go-to-market organization.

Requirements

• 10+ years of progressive product marketing leadership experience in enterprise B2B technology.
• This role serves as the senior-most marketing leader for Tableau, acting as the primary counterpart to Sales, Product, and Executive Leadership for analytics strategy and go-to-market execution.
• Deep expertise in analytics, BI, CRM analytics, data platforms, or AI-native software.
• Proven track record leading global product launches and defining category narratives.
• Experience operating within complex, matrixed organizations.
• Strong executive communication and storytelling skills.
• Demonstrated ability to translate complex technical innovation into outcome-driven positioning.
• Experience supporting enterprise and strategic account sales motions.
• Proven experience driving behavioral change and adoption within enterprise sales organizations.
• Experience leveraging customer communities, advocacy programs, or ecosystems as a growth and differentiation engine.

Why This Role Matters

Analytics is evolving from reporting to intelligent activation.

Tableau, Tableau+, Tableau Next, and CRM Analytics sit at the center of how enterprises turn data into context — and context into action. As AI agents increasingly influence decisions and workflows, trusted, embedded, and enterprise-wide analytics becomes mission-critical.

This leader will define how Tableau drives the next chapter of intelligent, AI-powered enterprises.