Social Media and Marketing Manager

Social Media & Marketing Manager

The Basics

Company: Salt and Honey Catering and Events

Job Type: Full-time, exempt

Compensation: $80K-98K annual salary (commensurate with experience)+ benefits

Schedule: This is primarily a Monday-Friday position, with occasional early start times or weekend needs for content creation.

Location: In-person at our facility in Oakland, with occasional on site work at events and potential for 1 day/week work from home

Who We Are Looking For A creative, detail-oriented marketing professional who knows how to turn compelling stories and beautiful visuals into engaging digital content. You enjoy balancing creative production with data-driven strategy, take initiative, and are excited about food, hospitality, and sharing the personality of a Bay Area culinary brand.

About Us

Salt & Honey is a full-service boutique catering and events firm offering corporate catering, social and wedding catering, and event and wedding planning inspired by the diverse Bay Area community.

Our business thrives on social media, word-of-mouth referrals, and positive online reviews. We are seeking a creative, organized, and digitally savvy Social Media & Marketing Manager to grow brand awareness, strengthen our online presence, and support business development through engaging content, strategic campaigns, and compelling visual storytelling.

What You’ll Do

ONLINE CONTENT DEVELOPMENT

• Write SEO/AEO informed weekly recipe blog posts on the Salt & Honey website.
• Post and optimize monthly Substack articles.

SOCIAL MEDIA MANAGEMENT

• Prepare social media content from a Salt & Honey staff-developed compilation of photographs and information.
• Maintain Pinterest, Instagram, Yelp, Threads, TikTok, Substack, and Facebook accounts through regularly scheduled postings, including coordinated cross-channel flow posting between social media sites.
• Research, test, and execute varying social media strategies. Create targeted audiences for each channel.
• Stay up to date on social media trends and tailor strategy to meet goals.
• Upload blog posts with relevant topics. Work with the CEO on updating and refreshing website content and copy.
• Work with Sales & Marketing Manager and CEO to apply for additional funding opportunities and awards to raise community and media awareness.

YOUTUBE PRODUCTION

• Produce, direct, light, and shoot recipe videos for the official YouTube channel.
• Manage, track, and report analytics.
• Coordinate and quality-assure the editing workflow with Salt & Honey’s editor.

GRAPHIC DESIGN

• Create brand-compliant monthly assets (such as guides, infographics, etc.) using Canva and Adobe Suite.
• Provide client-facing designs.

PAID ADS

• Manage and operate paid channels
• Setup and monitor campaigns
• Monitor and track Google AdSense

CAMPAIGN DEVELOPMENT

• Support the sales team with both Salt & Honey and The Hive Planning Co digital and experiential efforts
• Plan & produce ad campaigns
• Coordinate with freelancers
• Pre-Production budgeting

What you Need

• Experience managing social media platforms and executing content strategies.
• Excellent writing, editing, proofreading, and communication skills.
• Proficiency with Google Workspace, WordPress, and SEO/AEO best practices.
• Experience with social media scheduling tools such as Later and email marketing platforms such as Mailchimp.
• Proficiency with Canva and Adobe Creative Suite, including Photoshop, Lightroom, Premiere Pro, and InDesign.
• Familiarity with DaVinci Resolve, video production, lighting, cinema and mirrorless cameras, LOG footage, and data transfer workflows.
• Working knowledge of Google Ads, Meta Business Suite, and digital campaign analytics.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience in food, catering, hospitality, restaurant, or event marketing (preferred).

If you're passionate about social media, digital storytelling, and creative marketing, we'd love to hear from you!

We are an equal opportunity employer and thrive with diversity in the workplace!

Job Type: Full-time

Pay: $80,000.00 - $98,000.00 per year

Benefits

• Dental insurance
• Health insurance
• Vision insurance

Language

• Spanish (Required)

License/Certification

• ServSafe (Preferred)
• Driver's License (Required)

Ability to Commute

• Oakland, CA 94608 (Required)