Digital Marketing Manager

Position Summary

Saltech Systems is seeking a results-driven Digital Marketing Manager to lead and execute digital marketing strategies for both our internal marketing efforts and client campaigns. This role will focus on search engine optimization (SEO), paid advertising, and social media management to drive traffic, generate leads, and improve online visibility.

About Saltech Systems

At Saltech Systems, our mission is to help small businesses win by turning smart technology into real-world results. We provide AI Solutions, Custom Development, Digital Marketing, Managed IT, and Web Design to empower small businesses to grow, scale, and succeed. Our team operates with a set of core values that guide everything we do: accountability, integrity, alignment, partnership, innovation, and results.

Objectives

• Develop and Implement SEO Strategies to Improve Search Rankings & Organic Traffic
• Conduct Keyword Research, Competitive Analysis, and Technical SEO
• Optimize Website Content, Landing Pages, and Blog Posts
• Plan, Launch, and Manage Digital Advertising Campaigns Across Platforms
• Conduct A/B Testing for Ad Creatives, Targets, and Landing Pages
• Optimize Campaigns to Improve Conversion Rates and Reduce Cost Per Lead
• Manage Engagement, Messaging, and Brand Voice
• Develop and Manage Social Media Strategies Across Platforms
• Track and Analyze Key Marketing Metrics Includes Traffic, Leads, and Conversions
• Prepare Monthly Performance Reports and Insights

Competencies

• Strong Understanding of Search Engine Optimization
• Strong Understanding in Paid Advertising (both Google & Meta)
• Email Marketing Platform (Mailchimp, GHL, HubSpot, etc.)
• Content Strategy & Content Marketing
• Marketing Analytics & Data Interpretation
• Adaptability in a Changing Digital Landscape
• Communication & Presentation Skills
• Strategic Thinking
• Communication Skills
• Leadership & Team Development

Education & Experience

• Bachelor’s Degree in Marketing or Related Field
• 5+ Years of Experience in PPC Campaigns (Google, Meta, etc.)
• 3+ Years of Experience in SEO (on-page, off-page, technical, etc.)

Pay: $70,000.00 - $90,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Experience

• Digital Marketing: 3 years (Required)

Work Location: In person