Director/VP of Marketing

Company Description

Scalables is revolutionizing laboratory automation through innovative modular hardware and AI-driven software solutions. The company’s flagship platform, Daisy, integrates robotic instrument modules with advanced automation and analytical tools to streamline workflows, eliminate errors, and significantly accelerate R&D timelines. Serving academia, biotech, commercial testing, and pharma industries, Scalables helps labs scale their processes up to 100x faster. With a focus on rapid commercialization of tailored automation equipment, Scalables empowers researchers to focus on groundbreaking science by automating key aspects of discovery and analysis. Located in Wallingford, CT, the company delivers cutting-edge solutions to enhance efficiency and advance scientific discoveries.

Job Responsibilities

• Develop and execute a comprehensive marketing strategy encompassing branding, demand generation, digital marketing, and event campaigns to drive company growth and revenue.
• Represent Scalables as a public-facing leader at conferences, trade shows, and in media appearances, effectively communicating our vision and the value of our Daisy platform.
• Leverage AI-driven marketing tools and analytics to optimize campaign performance and content creation, staying on the cutting edge of modern marketing techniques.
• Collaborate closely with the sales and product teams to align marketing initiatives with sales goals, ensuring a smooth marketing-sales funnel and unified revenue strategy.
• Build and lead the marketing department (and eventually the sales team), including hiring, mentoring, and establishing best practices and processes as the company scales.

Qualifications

• Strong expertise in Market Planning, Marketing Management, and overall Marketing strategies
• Experience in conducting Market Research to understand trends, competitive positioning, and customer needs
• Proficiency in Public Relations, with a strong network and the ability to manage communication strategies and media relations
• Proven leadership skills with the ability to build and manage a high-performing marketing team
• Excellent written and verbal communication, analytical, and problem-solving skills
• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
• Experience in the scientific or laboratory automation industry is a strong advantage

Qualifications

• 10+ years of marketing experience with at least 3–5 years in a senior leadership role driving branding and demand generation (experience in life science or technology sectors preferred).
• Proven track record of developing and executing successful marketing strategies that increase brand awareness and generate qualified leads.
• Experience in B2B marketing of technical or scientific products; familiarity with laboratory automation or scientific instrumentation is a strong plus.
• Exceptional communication and public speaking skills, with experience serving as a company spokesperson or thought leader at industry events.
• Proficiency with modern marketing platforms (CRM, marketing automation, analytics) and comfort in leveraging AI-based tools for marketing content, personalization, and data analysis.
• Strategic thinker with an entrepreneurial mindset, able to thrive in a hands-on startup environment.

Nice-to-Haves

• Existing network and relationships in the biotechnology, pharmaceutical, or academic research communities.
• Experience planning and executing trade show strategies or scientific conference marketing.
• Knowledge of online advertising, SEO/SEM, and social media marketing tactics aimed at technical or scientific audiences.

Compensation Overview

Salary and incentives will be commensurate with experience and designed to attract a top-tier candidate.