VP International Marketing (Food) (Faridabad)

Strategic Planning

• Identify and analyze potential international markets for food product expansion.
• Develop and implement comprehensive international marketing plans aligned with overall business objectives.
• Set market penetration goals and KPIs for each targeted region.
• Conduct market research to understand consumer preferences, competitor landscape, and regulatory workplace in different markets.

Brand Management

• Adapt brand messaging and positioning to resonate with diverse international audiences while maintaining brand consistency.
• Oversee the development of localized marketing materials and campaigns for different regions.
• Manage brand reputation and ensure compliance with international branding guidelines.

Product Launch and Marketing Campaigns

• Lead the development and execution of product launch strategies for new food products in international markets.
• Design and implement targeted marketing campaigns across various channels including digital, social media, PR, and trade shows.
• Collaborate with sales teams to ensure effective market penetration and distribution strategies.

Market Analysis and Insights

• Monitor market trends, consumer behavior, and competitor activity in international markets.
• Analyze sales data and marketing performance metrics to identify areas for improvement.
• Provide insights and recommendations to senior management regarding international market opportunities.

Team Management

• Lead and mentor a team of international marketing professionals across different regions.
• Build and manage relationships with key partners such as distributors, retailers, and local marketing agencies.
• Foster a collaborative work environment focused on achieving international growth goals