Chief Marketing Officer

Role: Chief Marketing Officer (Volunteer, Board of Directors)

Location: Remote, with occasional in-person meetings during the festival season

Term: Two Years from Appointment | Volunteer Position (No Compensation)

About Us

Silicon Valley PRIDE is a celebration of the LGBTQ+ community and our allies. It all started back in 1975 as a gay rights rally and evolved into the San Jose Pride Festival in 1976. The following year, 1977 San Jose added its first parade to the celebration. As a non-profit, we rely on volunteers and community partnerships to bring our mission to life. This year, we’re looking for a passionate and dynamic Chief Marketing Officer to join our team and help us enhance the festival experience.

Mission Statement

To create safer spaces and advocate for the 2SLGBTQIA+ community to thrive through organizing and sponsoring year-round events and programming.

Position Overview

The Chief Marketing Officer (CMO) will develop and execute the festival’s marketing strategy, ensuring that all marketing initiatives align with the festival's mission to promote diversity, inclusivity, and LGBTQ+ visibility. The CMO will oversee branding, digital marketing, content creation, social media strategy, and public relations, working closely with the festival leadership team and volunteers to enhance the festival’s presence in the community and attract a diverse audience.

This is a key leadership role that requires creativity, strategic thinking, and a deep commitment to our values.

Key Responsibilities

• Marketing Strategy Development: Create and implement a comprehensive marketing plan that drives attendance, raises awareness, and fosters excitement around the festival. This includes developing strategies for digital, print, and on-the-ground marketing campaigns.
• Branding & Messaging: Ensure the festival's brand and messaging are consistent across all channels and align with the festival’s mission to promote LGBTQ+ rights, diversity, and inclusivity. Lead the development of creative assets such as logos, taglines, promotional materials, and event signage. Works with the Chief Logistics Officer to print material and collateral using approved vendors.
• Digital Marketing & Social Media: Oversee all aspects of digital marketing, including social media, email newsletters, website content, and online advertising. Develop engaging content and manage campaigns on platforms like Instagram, Facebook, Twitter, and TikTok to build a strong online presence and engage with festival-goers.
• Public Relations & Media Outreach: Cultivate relationships with media outlets, bloggers, and influencers in the LGBTQ+ community and beyond. Coordinate press releases, interviews, and media partnerships to secure coverage and increase visibility for the festival.
• Community Engagement & Partnerships: Work with the Chief Strategic Partnership Officer to fulfill the festival and event sponsorship benefits. Develop cross-promotional opportunities that align with the festival’s values and create a sense of unity within the local LGBTQ+ and ally community.
• Advertising & Promotion: Lead efforts to advertise the festival through various channels, including print, radio, digital platforms, and community events. Ensure that promotional efforts reach diverse audiences and drive ticket sales or registrations.
• Team Collaboration: Collaborate closely with other festival teams (e.g., logistics, vendor relations, volunteer coordination) to ensure marketing campaigns support broader festival goals and enhance the overall attendee experience.
• Data Analysis & Reporting: Track and measure the effectiveness of marketing campaigns, using analytics to adjust strategies as needed. Provide post-event reports to evaluate marketing efforts' success and identify areas for improvement.
• Volunteer Management: Oversee a team of marketing volunteers, assigning tasks, guiding efforts, and ensuring smooth collaboration. Help build a passionate, dedicated marketing team committed to the festival’s success.

Qualifications

• Passion for LGBTQ+ Advocacy: A strong commitment to supporting LGBTQ+ communities, promoting inclusivity, and ensuring diverse representation within the festival.
• Event Hospitality Experience (Preferred): Previous experience in food and beverage management, event planning, or hospitality, ideally within a festival or nonprofit environment.
• Strong Organizational Skills: Ability to manage multiple vendors, timelines, and logistical challenges while maintaining a high level of detail and efficiency.
• Excellent Communication Skills: Comfortable interacting with a wide range of vendors, volunteers, and festival attendees in a positive, professional manner.
• Problem-Solving and Flexibility: Ability to manage challenges on-site, resolve issues quickly, and adapt to unexpected changes in a fast-paced environment.
• Team-Oriented: Collaborative spirit, able to work effectively with festival leadership, vendors, and volunteers to achieve collective goals. Why Volunteer with Us?
• Make an Impact: Play a crucial role in creating a welcoming and celebratory space for the LGBTQ+ community.
• Build Relationships: Connect with diverse vendors, partners, and community members, expanding your professional and personal network.
• Gain Experience: Build valuable skills in event management, vendor relations, and nonprofit operations while contributing to a meaningful cause.
• Join a Passionate Team: Work alongside a dedicated and diverse team of volunteers who are committed to making the festival a success.

If you're excited about the opportunity to lead the vendor experience for Silicon Valley PRIDE and be part of a transformative 2SLGBTQ+ cultural event, we’d love to hear from you. Please send your resume and apply via https://linktr.ee/svpride For questions about the role, please contact info@svpride.com