Social Media marketing Intern for Luxury Fashion Brand

Company Description SITA Couture is a California-based sustainable fashion and lifestyle brand committed to cultural respect, ethical craftsmanship, and intentional design. The brand creates each piece locally in small batches using natural, eco-conscious fabrics, honoring both the environment and the artisans involved. Inspired by a life lived across cities and cultures, SITA Couture designs clothing that feels authentic and in alignment with how individuals move through the world. Collections focus on elevated comfort and timeless silhouettes that transition effortlessly from day to night and from everyday moments to special occasions. Applicants joining SITA Couture will contribute to fashion with presence and purpose, rooted in storytelling and mindful design.

Role Description This part time, on-site Social Media Marketing Intern role is based in Encinitas, CA. This is an unpaid internship. The intern will support the creation, scheduling, and publishing of content across social media platforms, ensuring alignment with SITA Couture’s brand voice and sustainability-focused messaging. Responsibilities include assisting with content planning, capturing photo and video content, writing engaging captions, and monitoring social channels for comments, messages, and community engagement. The intern will help track performance metrics, compile basic analytics reports, and suggest optimizations to increase reach and engagement. Additional tasks may include collaborating with the design and marketing teams on campaign ideas, supporting influencer or brand partnership initiatives, and staying current with trends in luxury and sustainable fashion.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Content Creation, with an ability to tailor content for different platforms.
• Candidates should possess skills in Digital Marketing and Marketing, including basic understanding of campaigns, branding, and audience targeting.
• Candidates should possess strong Communication skills, with clear writing, professional online interaction, and the ability to collaborate effectively.
• Interest in luxury fashion, sustainable and ethical brands, and storytelling through visual and written content.
• Ability to work on-site in Encinitas, CA, manage multiple tasks, and meet deadlines in a fast-paced environment.
• Familiarity with social platforms (Instagram, TikTok, Pinterest, Facebook) and basic analytics tools is strongly preferred.
• Coursework or experience in marketing, communications, fashion, or related fields is beneficial; portfolio or examples of prior content are a plus.