Senior Digital Marketing Specialist (Social Media)

Social Media Specialist

Responsibilities

• Develop and implement effective social media strategies across platforms like Meta, TikTok, and LinkedIn to achieve client goals.
• Design and execute full-funnel social media marketing strategies that align with clients' needs.
• Evaluate and refine proposed campaigns, approve media plans, and guide team members in campaign setup and optimization.
• Conduct A/B testing and optimize social media ad campaigns for better performance.
• Collaborate with cross-functional teams to ensure cohesive campaign strategies and execution.
• Utilize analytics tools to analyze data and provide actionable insights for improved decision-making.
• Manage and deliver detailed reports using analytics platforms such as Google Data Studio.
• Stay updated on industry trends and advancements, sharing valuable insights with the team to enhance client strategies.
• Perform market research to understand social media trends and audience behavior.

Leadership and Team Enablement

• Guide and mentor team members, providing coaching and training in social media marketing.
• Facilitate professional development initiatives to strengthen the skills and capabilities of the team.
• Conduct regular check-ins with team members to address concerns and offer support.
• Promote a collaborative, growth-oriented team culture focused on continuous learning and improvement.
• Identify and implement process enhancements to improve team efficiency.
• Escalate team challenges to management, presenting viable solutions during conflicts.
• Onboard new team members and mentor them in various social media engagements.
• Represent the social media team to clients and agency partners.

Pitches and Presentations

• Interpret pitch briefs effectively, translating client needs into impactful social media strategies.
• Provide insights during pitch presentations, showcasing expertise in social media marketing.
• Prepare the team for pitch presentations to ensure readiness and success.
• Contribute to strategic and creative discussions for clients, pitches, and projects by leveraging social media expertise.
• Communicate ideas clearly and effectively with all stakeholders.

Industry Knowledge

• Stay informed about the latest developments in advertising, digital marketing, and technology sectors.
• Keep updated on digital marketing techniques and trends to enhance strategy and decision-making.
• Share industry knowledge with the team to foster a learning environment.

Key Performance Indicators (KPIs)

• Timely delivery of social media projects and tasks, meeting client expectations.
• Creation of insightful, visually engaging social media performance reports.
• Providing valuable insights and recommendations for enhancing client social media strategies.
• Conducting thorough research relevant to social media objectives and client requirements.
• Ongoing personal and team development in social media marketing.
• Receiving positive feedback from clients and colleagues regarding social media initiatives.
• Demonstrating effective leadership resulting in team satisfaction and growth.

Requirements

• Strong interpersonal and communication skills to facilitate client collaboration.
• Analytical mindset with a focus on data-driven decision-making in social media marketing.
• Excellent verbal and written communication skills for presenting strategies and insights.
• Exceptional organizational skills and proficiency in digital collaboration tools like Google Drive.
• Proactive team player with an entrepreneurial spirit, taking initiative in campaign planning and execution.
• Passionate about delivering outstanding customer experiences through social media.
• Familiarity with Google Suite, especially Google Sheets.
• Proven responsibility, initiative, and growth mindset in social media marketing.
• Strong team management and conflict resolution skills.
• A collaborative attitude, fostering positive relationships with colleagues.
• Leadership experience or a readiness to guide and mentor team members in social media marketing practices.