Chief Marketing Officer

Company Description Smith Will & Trust PLLC is a law firm based in Tampa and Boca Raton, FL, focused on delivering high-quality legal services with a client-centered approach. Team members collaborate closely to provide clear guidance and practical solutions tailored to each client’s needs. The organization values professionalism, integrity, and long-term client relationships, creating a supportive environment for growth and leadership. The firm's primary client within the healthcare, peptide, and telehealth industries is in need of a Chief Marketing Officer.

Role Description The Chief Marketing Officer (CMO) is a full-time, on-site role based in Boca Raton, FL, responsible for leading the firm’s overall marketing and growth strategy. The CMO oversees market planning and brand positioning, designs integrated marketing campaigns, and ensures consistent messaging across all channels. Day-to-day responsibilities include managing market research initiatives, analyzing client and market data, and translating insights into targeted marketing programs. The CMO directs public relations activities, including media outreach, community engagement, and reputation management, while supporting the business development and sales efforts of partners and attorneys. This role also includes managing the marketing budget, supervising marketing staff and vendors, and reporting on performance metrics to the leadership team.

Qualifications

• Candidates should possess strong skills in paid ads (Meta, Google, Bing, etc.) as well as organic SEO and Marketing Management to develop and execute strategic marketing initiatives.
• Candidates should possess skills in Marketing Research to gather, analyze, and interpret data that informs marketing decisions and growth opportunities.
• Candidates should possess Public Relations skills to manage firm reputation, media relations, and community outreach.
• Candidates should possess Sales and business development skills to align marketing efforts with revenue goals and client acquisition strategies.
• Extensive experience in senior marketing leadership roles, ideally within professional services, legal, or financial sectors.
• Proven ability to lead teams, manage cross-functional projects, and collaborate effectively with executive leadership.
• Strong analytical, communication, and presentation skills, with proficiency in modern digital marketing tools and CRM platforms.