Chief Marketing Officer - 58295866229 - 18654

Chief Marketing Officer (CMO)

Location: Remote (South Africa or Latin America preferred)

Working Hours: 9 AM 5 PM EST (with flexibility for leadership requirements)

Company Overview

Our client is a premier agency partner serving the Private Equity (PE) and Investment Banking (IB) sectors. Having built a high-growth engine through a successful, sales-driven model, the company is now at a pivotal inflection point. As they scale beyond outbound-led growth, the company is seeking a visionary Chief Marketing Officer (CMO) to lead their evolution into a brand-driven powerhouse. This is a strategic hire designed to shift the company DNA from "sales-first" to "brand-first," ensuring they attract and retain elite institutional clientele through sophisticated market positioning.

Role Overview

The Chief Marketing Officer (CMO) will be a core member of the leadership team, responsible for architecting the company's brand identity and scaling their agency business model.

This is not a purely execution-based role; it requires a high-level strategist who understands how to build a "pull-based" marketing engine for a service business. The ideal candidate is a creative, proactive leader who has a proven track record of scaling agencies and can integrate deeply into a high-performance, remote culture.

Key Responsibilities

• Strategic Brand Transformation: Lead the shift from a sales-heavy outreach model to a brand-led inbound strategy, ensuring messaging resonates with sophisticated PE/IB stakeholders.
• Agency Scaling & Growth: Apply proven frameworks to scale the agency business model, owning the roadmap for market share expansion and niche dominance.
• Content & Copywriting Authority: Oversee and execute high-level thought leadership and technical copywriting to establish institutional trust and industry authority.
• Campaign & Budget Management: Design and manage the total marketing budget, overseeing multi-channel growth campaigns with a primary focus on LinkedIn.
• Referral Program Development: Build and internalize a systematic referral engine to convert successful client outcomes into a consistent source of high-quality new business.
• Marketing Tech Stack Optimization: Own and optimize the growth ecosystem, including Pipedrive (CRM), Lemlist (Email Automation), and LinkedIn.

Qualifications & Experience

• 510 years of experience in a marketing leadership role (CMO or Head of Marketing).
• Direct experience scaling an agency (e.g., SEO, Digital Marketing, or B2B Professional Services) is the top priority for this role.
• Proven ability to transform sales-driven organizations into brand-led market leaders.
• Exceptional strategic thinking with the ability to "build the playbook" rather than just follow one.
• Proficient in CRM management (Pipedrive preferred) and outreach automation (Lemlist/LinkedIn).
• Strong alignment with a creative, proactive, and "owner-operator" work ethic.
• South African or Latin American candidates with a professional home office setup and a commitment to working U.S. hours are preferred.

Culture & Work Ethic

• Strategic & Proactive: We value leaders who take initiative, solve problems before they arise, and think three steps ahead.
• Integration-Focused: Unlike an external agency, this role requires a candidate who wants to be a deeply integrated part of the internal team culture.
• High Performance: The company operates in the high-stakes world of Private Equity; reliability, intelligence, and "wicked smart" execution are non-negotiable.