Social Media Community Manager

About the position

The Social Media Community Manager owns day-to-day social strategy, platform growth, and community experience across all major channels. This role operates with autonomy while collaborating closely with the Senior Social Media Marketing Manager on strategy, priorities, and performance.

The role is accountable for social execution, community health, and platform outcomes. Relationship building comes first, with content creation used intentionally to support conversation, culture, and momentum.

Makes real-time engagement, moderation, and content decisions within agreed strategy

Exercises independent judgment on tone, timing, and responses

Owns community standards and escalation recommendations

Responsibilities

• Own daily social and community decisions across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Reddit
• Set content themes and platform direction within agreed goals
• Monitor performance and adjust based on data and community signals
• Build and maintain relationships with decorators, business owners, and creators
• Lead comments, DMs, and public conversations with sound judgment
• Create content when it supports relationships, pop culture moments, or platform momentum
• Track relevant trends and know when to engage, post, or pause
• Approve tone, style, and creative direction
• Appear on camera when needed to support priority initiatives
• Identify and manage influencer and ambassador relationships
• Set expectations, timelines, and deliverables for creators
• Partner cross-functionally with product, sales, education, and marketing teams
• Share community insights that inform campaigns and launches

Requirements

• Two or more years managing brand or agency social media
• Demonstrated impact on growth, engagement, or conversions
• Strong relationship-building instincts in online communities
• High energy approach to engagement and connection
• Clear passion for social media, pop culture, and internet behavior
• Ability to make independent decisions within a shared strategy
• Strong writing and short-form video skills
• Experience using analytics to guide action
• Comfort working cross-functionally
• Availability during high-engagement moments

Nice-to-haves

• Experience in decorated apparel or related industries
• Ownership of influencer or ambassador programs
• Familiarity with Sprout Social and ManyChat

Benefits

• We value work/life balance.
• We offer flexibility in the workplace to accommodate life outside of work.
• We offer generous PTO packages and opportunity to earn additional time off throughout the year.
• We take health and wellness seriously.
• We offer comprehensive benefits packages with low premiums and front-end deductibles.
• Contribute pre-tax dollars to your FSA or HSA accounts.
• Earn additional PTO by participating in healthy activities!
• We don’t believe in just getting a job; we believe in careers.
• With ongoing training and opportunities for personal development, we believe in fostering career growth.
• Looking to take your career to the next step? We offer tuition reimbursement!
• We believe in making a difference (and having fun while doing it).