Social Media Manager, TikTok Beauty

About SuperOrdinary

At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Milk Makeup, LG Beauty and Peter Thomas Roth with creators and consumers worldwide. Our team of e-commerce and social commerce gurus empowers brands to build influence, scale their global sales channels, and forge meaningful connections.

We're at the forefront of the social commerce revolution, with a proven track record of explosive growth for brands on TikTok Shop and other innovative platforms. We're harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

Role Overview

We are seeking a highly skilled Social Media Manager with deep experience in TikTok short-form beauty content. This role is responsible for creating, producing, and publishing 3–5 high-quality, on-trend pieces of TikTok content per day for a new beauty channel. You will own full creative process including ideation, filming, editing, optimization, and daily publishing.

The ideal candidate has 4+ years in social media content creation, has grown TikTok beauty accounts, understands what converts in the beauty category, and thrives in a fast-paced production environment.

Responsibilities

Content Creation & Production

· Produce, shoot, and edit 3–5 high-quality short-form TikTok videos per day.

· Ensure content is aligned with creative direction and priorities set by senior leadership, ensuring consistency in voice, aesthetics, and messaging.

· Manage end-to-end production including scripting, filming, editing, and publishing with fast turnaround.

· Maintain a consistent visual style and brand voice across all content.

Channel Ownership

· Own day-to-day execution of the TikTok beauty channel, ensuring steady output and quality.

· Collaborate with leadership to align on content pillars, creative direction, and posting cadence.

· Implement platform best practices and beauty-specific trends into daily content workflows.

Community Engagement

· Monitor and respond to comments to foster an active and loyal beauty audience.

· Identify strong audience conversations and convert them into new content angles or series.

Performance & Optimization

· Track daily performance metrics (views, watch-through, engagement rate, conversion signals).

· Use analytics to iterate quickly on what works and phase out underperforming formats.

· Provide insights to leadership on content trends, audience behavior, and opportunities to scale.

Qualifications

· 4+ years of experience in social media content creation, with a heavy focus on TikTok.

· Demonstrated success in growing TikTok beauty channels (brand, creator, or agency side).

· Deep knowledge of the beauty space: ingredients, product categories, formats, and community norms.

· Proven ability to produce high-volume content output without sacrificing quality.

· Strong proficiency with short-form video editing tools (CapCut, Adobe, Final Cut, etc.).

· Excellent on-camera and/or behind-camera storytelling instincts.

· Highly creative, resourceful, and fast-moving; thrives in rapid production environments.

· Strong understanding of performance metrics and TikTok analytics.

· Ability to operate independently with minimal oversight, delivering consistent daily output.