Social Media and Marketing Coordinator

Marketing Coordinator — Sydney Candle Co.

Cortland, Ohio | Hybrid | Full-Time | Yearly Salary + Performance Bonus

About Sydney Candle Co.

Sydney Candle Co. is a family-owned, candle brand born in a Cortland, Ohio basement in 2006. Twenty years later we're still here. Still the same family, still making every candle right here at home and we're growing faster than ever.

We're building something special in Cortland and we need the right person to help us tell that story to the world!

The Role

We're looking for a motivated, creative, and digitally fluent Marketing Coordinator to work directly alongside our marketing lead. This is a ground-floor opportunity at a fast-growing brand. You won't be managing a spreadsheet in a cubicle. You'll be helping build a brand that's on its way to becoming a household name.

This role is for someone who lives and breathes social media, understands how digital advertising works, and is ready to roll up their sleeves and execute across multiple marketing channels simultaneously. If you're hungry, organized, creative, and want to grow with a brand, this is your job.

What You'll Do

Social Media Management

• Own day-to-day content creation and posting across Instagram, Facebook, and TikTok
• Build and execute a content calendar that drives consistent growth and engagement
• Film, edit, and produce short-form video content — Reels, TikToks, Stories
• Engage with our community — respond to comments, interact with followers, build relationships, manage our VIP Facebook group
• Monitor performance metrics and adjust strategy based on what's working

Affiliate Program Coordination

• Onboard and manage our growing network of content creators and affiliates
• Brief creators on campaign direction and content requirements
• Track affiliate performance and coordinate payouts
• Identify and recruit new affiliates who align with our brand

Digital Advertising Support

• Assist in Meta and TikTok ad campaign execution alongside our media buyer
• Monitor ad performance dashboards and flag insights to the marketing lead
• Coordinate creative assets between our video editor, affiliates, and ad account
• Stay current on platform changes, trends, and best practices

Campaign Execution

• Help plan and execute product launches, seasonal campaigns, and promotional events
• Coordinate across vendors — email/SMS manager, video editor, media buyer — to ensure campaigns launch on time and on brand
• Assist in building out campaign assets — graphics, copy, product imagery — using Canva and AI design tools

In Person Event Coordination

• Assist in planning and executing local events, markets, and brand activities
• Represent Sydney Candle Co. professionally and enthusiastically at events

Design Support

• Create graphics, social assets, and marketing materials using Canva
• Utilize AI design tools including Higgsfield and Claude for creative production
• Maintain visual consistency with brand standards across all touchpoints

What We're Looking For Required

• Genuine passion for social media — you're on Instagram, TikTok, and Facebook daily and you understand what makes content perform
• Proficiency in Canva and comfort learning AI design tools quickly
• Strong written communication — you can write a compelling caption, a clear creative brief, and a professional email
• Organized and process-driven — you manage multiple tasks simultaneously without dropping the ball
• Comfortable filming and appearing on camera
• Self-motivated — you don't need to be micromanaged to get things done
• Willing to commute to Cortland, Ohio for hybrid schedule

Preferred

• 1-3 years of experience in social media management, digital marketing, or content creation
• Familiarity with Meta Ads Manager and TikTok Ads Manager
• Basic Shopify and Klaviyo familiarity
• Experience at a DTC or ecommerce brand

Tools You'll Use

• Canva
• Higgsfield AI
• Claude AI
• TikTok, Facebook, Instagram
• Shopify
• Klaviyo

What We Offer

• $30,000 - $40,000 base salary
• Performance bonuses
• Hybrid schedule — flexibility to work remotely with regular in-person days in Cortland
• Ground floor opportunity at a rapidly growing brand — this role grows with the business
• Real responsibility from day one — you won't be fetching coffee, you'll be building something
• A genuine career path — as Sydney Candle scales, this role evolves
• Work for a brand you can be proud of — family owned, American made, 20 years of heritage

A Note From Our Founder

"We're a family business that started in a basement and grew into something we're incredibly proud of. We're looking for someone who wants to be part of what comes next — not just an employee, but someone who genuinely cares about the brand and wants to help us grow. If that's you, we'd love to meet you!"

Pay: $30,000.00 - $40,000.00 per year

Benefits

• Employee discount
• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Cortland, OH 44410