SVP, Chief Marketing Officer - Home & Auto

About the position

The SVP, Chief Marketing Officer leads marketing strategy, team leadership, and program execution to achieve client and business objectives for Synchrony’s Home & Auto platform in the United States. The role leads marketing strategy across \$30 billion in assets, consumer marketing, analytics, advertising execution, digital, agentic commerce, small business, and network expansion activities.

The position works with executive and cross-functional leaders to grow the Home & Auto platform, advance enterprise priorities, strengthen partner relationships, and deliver new products, marketing opportunities, and customer experiences. It builds and leads a high-performing marketing organization, develops talent, and ensures operational excellence and strong controls across loyalty, campaign execution, and advertising compliance.

The role offers the option to work from home near a Synchrony Hub or from an office, with commuting to the nearest Hub for in-person business or team meetings, training, and culture events. Travel may be required as business needs dictate.

Responsibilities

• Collaborate with the Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization, and Sales Leaders to grow the Home & Auto platform.
• Lead multiple Industry Marketing Leaders and collaborate with their Sales counterparts in support of more than 60,000 retail partners.
• Set strategic direction for network strategies and lead the team in executing the vision.
• Partner with the Chief Growth Officer on enterprise-wide strategic opportunities involving Synchrony products, capabilities, and customer experiences.
• Coach and develop team members to improve individual and organizational performance.
• Serve as the principal marketing contact on client issues, secure funding and support for critical initiatives, and identify strategic partnerships and marketing opportunities.
• Oversee strategic initiatives and ongoing Synchrony-wide cross-sell integrations, including affiliate programs with partners, merchants, and aggregators.
• Lead cross-functional initiatives with Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement, and IT leaders.
• Partner with Corporate Affairs and Brand teams to align brand strategy, thought leadership, reputation management, and engagement with state and federal legislators on Home & Auto marketing.
• Use customer, partner, and market insights and performance metrics to prioritize marketing investments, optimize returns, and meet client and platform growth targets.
• Drive strategy for value-proposition enhancements, new product and network opportunities, and other innovations.
• Lead change across the platform and enterprise, aligning stakeholders and clients around shared priorities and translating strategic vision into sustained execution.
• Deliver repeat sales and cardholder loyalty through offers, targeting, and campaign strategies.
• Build and lead a high-performing marketing organization through executive coaching, talent development, accountability, collaboration, and continuous improvement.
• Monitor competitors and credit-industry trends to identify innovation opportunities for partners.
• Represent Synchrony’s marketing capabilities in Large Partner Business Development and develop growth strategies that support client objectives and help win deals.
• Develop platform strategy and execute growth initiatives identified as top priorities by platform leadership.
• Ensure operational excellence and strong controls in loyalty, campaign execution, and advertising compliance.

Requirements

• Bachelor’s degree and 15 or more years of experience in marketing, strategy, or general management in financial services; alternatively, a high school diploma or GED and 18 or more years of such experience.
• 15 or more years of experience in analytics or related quantitative or P&L areas.
• Leadership experience in large matrix organizations with strong regulatory oversight.
• Experience leading, or serving as a C-level functional leader of, a large business unit at a major financial services organization.
• Strong ability to influence CEOs and C-level officers at large publicly traded organizations.
• Credibility in finance or quantitative analytics functions.
• Ability to lead multiple long-tenured, executive-level professionals in large organizations.
• Experience collaborating on vision creation.
• Ability and flexibility to travel for business as required.
• At least 18 years old and a high school diploma or equivalent.
• Willingness to complete a drug test, background investigation, and fingerprinting as part of onboarding.
• Ability to satisfy Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the United States; employment visa sponsorship is not available.

Nice-to-haves

• MBA.
• P&L experience with business units.
• Ability to balance interconnected client relationships and priorities across large publicly traded retailers and small- to medium-sized merchants.
• Broad marketing experience across partner and direct-to-consumer business models.
• Demonstrated ability to integrate digital capabilities into acquisition, engagement, and growth strategies.
• Decisive, candid, and open leadership style.

Benefits

• Annual Incentive Plan target of 40% of salary.
• Annual equity target of 40% of salary.
• Flexible option to work from home near a Hub or from an office.