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Integrated Account Based Marketing Manager - Home Office
Teleperformance USA
Integrated Account Based Marketing Manager - Home Office
Your Role with Us
At TP, employees apply advanced technology and hands-on expertise to streamline workflows, speed up adaptation, and strengthen security for our partners. Every position plays an important part in creating meaningful value for clients.
Significant career growth is possible, with promotion from within as a common path—many current leaders began in junior roles and advanced through the company.
About the Company
TP provides digital business solutions designed to help high-profile brands operate efficiently and sustain long-term success.
Our organization employs more than 500,000 professionals communicating in over 300 languages, offering the global reach and local insight needed to effectively support both clients and communities.
Position Overview
We are seeking an Integrated Account-Based Marketing (ABM) Manager who will be responsible for designing and executing comprehensive, multichannel campaigns for IT Services. The position reports to the Director of Integrated Marketing and covers programs at the 1:1, 1:Few, and 1:Many levels.
Success in this role requires ongoing collaboration with Sales, SDRs, and Marketing teams to build strategies targeting Cloud Services, Intelligent Automation, Security, and Data Services.
Applicants should be skilled in managing campaigns through tools including Marketo, Demandbase, LinkedIn, and Salesforce.
This remote job requires authorization to work without sponsorship.
Become a Member of the TP Team
We focus on building a work environment that supports all employees to reach their potential. A cooperative and motivating atmosphere is key to promoting innovation, personal development, and satisfied employees.
Diversity, inclusion, and the option to balance work with personal needs are core to our culture. Everyone is encouraged to share ideas and contribute fully to the organization's success.
TP is committed to being an equal opportunity employer.
Advantages of Joining TP
- Paid training provided
- Competitive remuneration structure
- Full benefits, such as medical, dental, vision, and 401k
- Paid time off
- Wellness and engagement programs for staff
Key Responsibilities
- Plan and lead ABM campaigns for targeted accounts and buying networks
- Work directly with Sales, SDR, and Client Success to ensure aligned priorities and unified strategies
- Execute initiatives across channels including digital ads, social media, events, email marketing, and custom content to grow revenue and market reach
- Leverage Marketo, Demandbase, Salesforce, and LinkedIn to track, analyze, and refine ongoing campaigns
- Develop compelling, account-focused materials, including video and tailored templates
- Train and support field staff to strengthen ABM practices
Required Qualifications
- At least 7 years in B2B marketing in IT Services, with a minimum of 3 years’ ABM experience
- Proficient in using Marketo, Demandbase, LinkedIn, and Salesforce
- Past success managing impactful campaigns in a high-velocity setting
- Effective communication, analytical, and project management abilities
- Willingness to travel for business, as necessary
Key Soft Skills
- Focused on improving processes
- Team-oriented and collaborative
- Strong communication skills
- High emotional intelligence
- Openness to different perspectives
- Analytical and critical thinker
- Strong problem-solving attitude
- Entrepreneurial and proactive
- Skilled with AI technology
- Ability to analyze and apply data
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