Senior Director of Field Marketing and Demand Generation

About Us

At Teradata, we empower individuals with superior information as we craft the most robust cloud analytics and data platform for AI. Our mission: to deliver harmonized data, trusted AI, and swift innovation to uplift our clients and their customers, enabling improved business performance and enriched customer experiences.

Your Role

As the Senior Director of Field Marketing and Demand Generation, you will be pivotal in steering Teradata's field marketing strategy, transforming it from an events-driven model to a pipeline accountability powerhouse. This role encompasses oversight of our marketing operations globally, ensuring both enterprise and emerging mid-market go-to-market approaches are effectively supported.

You will lead a team of talented field marketing directors and specialists, driving significant pipeline contributions through a well-rounded approach that includes field events, digital initiatives, and account-based marketing aligned with sales goals, product launches, and growth objectives.

This is an influential leadership role reporting to the SVP of Worldwide Revenue Strategy & Operations. Success in this position hinges on:

• Formulating a cohesive global field marketing strategy that generates measurable pipeline contributions across various segments.
• Shifting the focus of the field marketing model from event-centric impacts to a multi-channel demand generation approach.
• Establishing a robust account-based marketing (ABM) capability aimed at expanding within existing enterprise accounts and attracting new mid-market clients.
• Creating a dependable pipeline measurement framework in conjunction with Revenue Operations.
• Charting the field marketing strategy for mid-market growth.
• Leading a diverse team of 10-15 marketing professionals across regions, prioritizing talent development and accountability.
• Developing an operational rhythm to systematically align marketing efforts with sales priorities and product launches.
• Partnering with various teams to leverage digital channels for effective demand generation.
• Implementing operational improvements within the first 90 days, enhancing reporting and pipeline visibility.

Collaborative Environment

• Work closely with senior leadership across Teradata Sales, Revenue Operations, Product Marketing, and Brand Communications.
• Serve as a key player in the go-to-market organization, influencing strategy and alignment with sales objectives.
• Engage with sales unit leaders across the globe to ensure effective marketing integration in unit-level planning and execution.
• Collaborate with corporate marketing on brand alignment and global campaign integration.

Candidate Profile

• A minimum of 12 years of B2B marketing experience, including over 5 years in leadership roles focused on field marketing or demand generation in the tech sector.
• Proven leadership in building and developing cross-region marketing teams.
• History of driving measurable pipeline contributions through effective marketing programs.
• Expertise in implementing account-based marketing strategies.
• Strong proficiency with marketing automation and CRM systems.
• Experience in a matrixed organization aligning marketing strategies with multiple sales and product teams.
• Capable of developing pipeline measurement frameworks and strategies.
• Exceptional communication skills for effective influence across various organizational levels.
• Background in supporting enterprise and mid-market sales motions, understanding their unique needs.
• Foundational knowledge of data analytics, cloud, and AI/ML concepts to effectively convey product value.

What You Bring

• A focus on pipeline success, with a track record of correlating marketing outcomes to revenue.
• A passion for transformation, successfully evolving marketing teams from tactical to strategic roles.
• A commitment to team development, building capabilities, and fostering career growth.
• Experience launching and marketing enterprise data solutions comprehensively.
• A deep understanding of creating demand generation strategies from the ground up, particularly for mid-market segments.
• A history of collaborating with partner marketing organizations and executing co-marketing strategies.
• A knack for reducing organizational barriers to streamline marketing operations.
• Familiarity with modern marketing technologies and a focus on fostering a high-performance team culture.

Why Join Teradata?

We value a people-first culture, offering a flexible work model that empowers our employees to decide how, when, and where they work. Our commitment to well-being ensures that our team members thrive both personally and professionally in an inclusive environment that celebrates diversity.

Pay Rate: 169400.0000 - 211700.0000 - 254100.0000 Annually

Compensation is based on various factors, including geographic location and candidate experience. All employees are eligible for incentive plans tied to performance, along with comprehensive benefits including healthcare and a 401(k) retirement plan. Details provided during the hiring process.

Work Address: The specific address will be shared during the onboarding process.