The Collective Good is a strategy firm that partners with leaders to drive social change

by cultivating shared insight

and spurring collective action.

Armed with a new brand identity, powerful messaging, and values of curiosity, abundance and courage, we are on a mission to let the world know who we are and how we can help organizations work through collective action towards systemic change and a fairer future. We’re looking for a savvy, creative and resourceful marketing professional to help us do this.

The Marketing Manager will execute and project manage the marketing and communications plans for the business, including managing our year-round calendar of content, planning the development and execution of campaigns, and tracking and assessing engagement.

Reports to: TCG Principal

Location: Hybrid, remote but preferably based in DC-Metro area

Structure: Full-time

Compensation: $80,000-$95,000

Responsibilities:

Marketing & Communications

Develop our marketing strategy and a communications calendar and story bank (website, newsletter and social media)
Manage and lead development and execution of the marketing/communications plan
Design and create impactful stories about our work, people and ideas that align with brand messages and assets to raise visibility
Own our style guide, building on brand assets developed in our recent rebranding and enhanced to support our new strategic plan
Develop designs and execute website updates, social media content, case study development, and other marketing collateral
Lead email marketing efforts, including content development, list coordination, and engagement tracking
Lead social media marketing across multiple channels and platforms, including photo and video asset creation and licensing (budget may be available to engage graphic design support)
Track and report on content marketing performance metrics for all platforms (social, email, websites, advertising, etc.) and provide insights and recommendations for optimization

Business Development & Client Support

Collaborate with the Principal in telling TCG’s story and sharing our capabilities through op-eds, conference presentations, and other writing/speaking engagements
Co-develop thought leadership around TCG’s expertise and emerging capabilities: collective impact and community engagement
Provide narrative development advisory and communication planning support on select client engagements

Ideal Candidates

Energetic and team player, problem solver and figure-outer
Experienced At managing a brand and running marketing campaigns (social media, email)
Professional storyteller, able to identify current narratives, retell stories through different lenses, and create compelling stories for specific impact
Familiar with or able to learn the key elements of our business (management consulting) and embody our brand to guide relevant and consistent content
Excellent at managing projects effectively, juggling multiple workflows, and working under tight timeframes
Highly-skilled communicator, able to convey ideas clearly, with strong interpersonal skills
Detail-oriented with strong writing, editing and proofreading skills, ensuring consistency with our brand voice across all materials
Strong content creation and graphic design skills preferred and/or ability to manage design consultants
Experienced in or familiar with Google suite, Microsoft suite, Webflow/SquareSpace for website maintenance, Mailchimp/Constant Contact, Monday.com for CRM, and Canva design suite

The Collective Good, LLC

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Marketing Manager