Digital Marketing Apprentice

Note: This apprenticeship requires Related Instruction training for 6 weeks at $1995, which can be paid for by self-pay or an ITA Voucher, which are available at your local OhioMeansJobs workforce center. DO NOT create an appointment on our website - only email hi@lovingmarketers.com with interest and proof of qualifications.Join TLM for a 1-year paid apprenticeship combining structured on-the-job training with related technical instruction. You will manage Google Ad Grants accounts, build landing pages, produce AI-assisted creative and social media assets, and execute Generative Engine Optimization (GEO) strategies.Core Modules:Basic AI Digital Marketing: Train AI on brand guidelines; generate email sequences, social copy, graphics, video concepts, and responsive no-code landing pages; track metrics in Google Slides.Advertising Initiatives: Execute Google Ad Grants campaigns under strict program rules; design search marketing ads and secure local directory placements.Web Design & Updates: Optimize web copy and assets for AI and AEO/GEO search crawlability; improve conversion rates on donation and volunteer pages.Collaborate & Teach Organizations: Partner with teams, train leaders to interpret analytics, and enforce visual brand standards.Analyze Data & GEO Visibility: Track revenue, traffic mix, and ad metrics; analyze AI engine query patterns to optimize brand citations.GEO Market Research & Intent: Research query trends and evaluate conversational intent to shape GEO campaigns.Emerging Tech & Compliance: Assess new generative tools for agency workflows and maintain strict regulatory compliance.ResponsibilitiesCopywriting & Email NewslettersDigital Graphic Design, Video and AI ImageryWeb DevelopmentSocial Media Scheduling & AutomationAnalytics and Presentation ToolsGoogle Ads Grant ManagementPersonalized Outreach Online Listing ProcurementSEO/GEO Asset OptimizationSite CoordinationWebsite and Ad Performance OptimizationOrganization Marketing Channel BuildingTraining & ConsultationVisual Alignment across digital mediums Metric Analysis and Reporting in Google Analytics and Data StudioCitation Tracking across WebQuery Trend AnalysisIntent ProfilingNew Media and Technology EvaluationGoogle Compliance MonitoringSkillsCore Search Skills: Search engine marketing (SEM) fundamentals, keyword intent classification, ad copywriting, and A/B split testing.Technical & Analytics: Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and basic URL tagging/UTM parameters.Operational Capabilities: Analytical problem-solving, spreadsheet proficiency (data sorting, basic formulas, pivot tables), and adherence to strict compliance guidelines.Soft Skills: Clear written communication, project timeline management, and ethical handling of partner data.QualificationsHigh school diploma or GED equivalent (minimum educational threshold per registered standards).Minimum age requirement: 18 years of age.Foundational digital literacy (comfortable working in Google Workspace/Docs/Sheets, web browsers, and web apps).Commitment to complete the full one-year term (2000 hours) of On-the-Job Learning (OJL), and pay for, or use your ITA voucher to cover mandatory Related Technical Instruction (RTI) training course before apprenticeship starts, at $1995.Strong interest in digital advertising, social media, web design, analytics, and online communications.Preferred (not required): Prior completion of Google Ads Search Certification.Security Clearance RequirementsN/AEligibility to Work RequirementsLegally authorized to work in the United States on an unrestricted basis (sponsorship is not provided).Valid government-issued photo identification and Social Security Number (required for Form I-9 verification and RAPIDS registration).Ability to pass standard pre-employment eligibility verification in compliance with federal and state registered apprenticeship guidelines (talk to your local OhioMeansJobs center for more information about your eligibility).Required DocumentationCurrent Resume or Chronological Work/Education History.Proof of Age / Identity: Valid state driver's license, state ID card, or U.S. passport (satisfying 29 CFR § 30 / Form ETA-671 data requirements).Proof of Educational Attainment: Copy of high school diploma, transcript showing graduation, or GED certificate.Employment Eligibility Verification: Form I-9 List A or List B + List C documents.Apprenticeship Agreement Signatures: Signed USDOL Form ETA-671 upon selection.Prior Experience Credit (Optional): Official transcripts or third-party certifications (e.g., Google Ads, coursework) if requesting advanced standing/credit toward OJL or RTI hours.Note: This apprenticeship requires Related Instruction training for 6 weeks at $1995, which can be paid for by self-pay or an ITA Voucher, which are available at your local OhioMeansJobs workforce center. DO NOT create an appointment on our website - email hi@lovingmarketers.com only with interest and proof of qualifications.