Global Experiential Marketing Manager, GIMC GBM - GBS

Overview

As Experiential Marketing Manager, you own the end-to-end delivery of TikTok's most complex global B2B tentpole moments, starting from demand building to post-event follow-up and measurement. You align cross-functional teams to deliver cohesive experiences that amplify TikTok's business narrative. You'll shape high-impact brand experiences across global events, driving sustainable audience engagement beyond the moment. This role offers visibility into a global events portfolio and an opportunity to influence how brands see TikTok as a business platform.

Responsibilities

• Own the complete tentpole program from planning to post-event measurement
• Develop and align program plans across channels and teams
• Coordinate with Channels, Creative, Marketing, Product, Sales, Comms, Legal, Executives
• Ensure cohesive experience, content, and communications across the program
• Identify risks early and propose clear solutions
• Lead full event lifecycle including creative development, programming, production, logistics, and attendee experience
• Collaborate with Creative on a distinctive brand experience
• Manage relationships with executives, talent, and high-profile guests; handle complex logistics and negotiations
• Oversee budgets, timelines, agencies, vendors, and production partners to meet standards
• Oversee production for the broader events portfolio; manage budgets and cross-workstream coordination
• Build and improve processes, tools, and templates for consistent delivery
• Maintain strong relationships with agencies, vendors, and venue partners
• Align on standards and success measures with key program leads

Key requirements

• Leadership experience in large-scale, multi-stakeholder global programs
• Proven ability to manage complex end-to-end programs including budget and vendor management
• Strong operational and organizational skills for concurrent workstreams and tight deadlines
• Good judgment and composure navigating organizational change
• Strategic capability to influence upstream program strategy
• Excellent cross-functional communication and stakeholder management skills

• strong leadership
• cross-functional collaboration
• excellent communication
• event management
• budgeting
• vendor/agency management