Social Media | Digital Coordinator + Community Manager

Position: Social Media / Digital Coordinator + Community Manager

Location: Tractenberg & Co., NYC

Tractenberg & Co. is a premier boutique communications and social media firm serving the beauty and wellness industries in NYC. We are searching for a vibrant and inspired Social Media / Digital Coordinator for a full-time hybrid role, with the ability and organizational skills to manage engaged communities and build on-brand content across multiple well-known brands.

Primary Responsibilities

• Collaborate with account directors to plan and execute monthly social calendars
• Building monthly shot lists for agency shoots
• Copywriting
• Hashtag build-out
• Source engaging UGC to amplify brand content
• Community Management
• Posting content for brands you are responsible for across IG, FB, & TT
• Responding to DMs, comments on posts, tagged posts, and @mentions
• Proactive engagement
• Viral videos to increase brand awareness
• Popular/relevant accounts (celebs, publications, creator accounts)
• Pull Weekly/Monthly analytic reporting using in-house tools like Iconosquare, in-app IG/FB/TT analytics, etc.
• Design and produce high-quality graphics for various social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok). Content creation including videography, photography, and graphics
• TikTok/IG:
• Capturing content (photos & videos)
• Editing in app
• Sourcing applicable/trending audio
• Responsible for considering: closed captions, cover photos, title cards, etc.
• Graphic Design
• Instagram Stories
• In-feed graphic assets
• Ensure all graphics are optimized for web and mobile viewing.
• Maintain consistency in brand aesthetics and messaging across all social media platforms.
• Collaborate with the Social Media Managers to understand and execute the visual needs of social media campaigns.
• Create eye-catching and on-brand visuals, including but not limited to social media posts, banners, ads, and infographics.
• Assist in developing creative concepts and visual strategies for social media content.
• Stay updated with the latest social media trends, tools, and best practices.
• Participate in brainstorming sessions and contribute creative ideas.
• Capture compelling and high-quality images that align with the brand's visual identity and storytelling goals.
• Collaborate closely with creative teams to plan and execute photo shoots, ensuring all aspects from lighting to composition enhance the final product.
• Assisting in monthly studio shoots
• Extremely organized preparation, set up, takedown
• Assisting the Creative Lead in monthly shoots
• Coordinate shipping/prize fulfillment for brand partnerships (giveaways +
• Monitor important partner accounts; e.g., retailers, key players in the industry
• Identify/Report on trends from users/potential customers

Requirements

• Basic knowledge of motion graphics and video editing (After Effects, Premiere Pro, Capcut/InShot).
• Experience with content creation, photography, and photo editing.
• Understanding of marketing and branding principles.
• Manage multiple design projects simultaneously and meet deadlines
• Understanding of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Canva) and other relevant tools.
• Advanced skills in Google Suite
• Basic understanding of social media platforms and their visual requirements.
• Strong portfolio showcasing your graphic design skills and creativity - please include in your resume
• Excellent attention to detail and ability to create visually appealing designs.
• Good communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• 1-2 years experience with content creation and community management via social media, email, and strategic outreach
• Previous experience working alongside clients and internal teams
• Ability to communicate to consumers using different brand voices and juggle between brands seamlessly
• Entrepreneurial spirit, using your initiative to proactively come to the table with new ideas to push forward research into new and productive areas, and develop client relationships
• Ability to organize information into a coherent and compelling narrative
• Ambition to go beyond the tactical tasks and develop broader research insights that work across clients or industries
• Team-player mentality with positive, collaborative spirit, who works well with others
• Time management expert with ability to hit deadlines and be on time for meetings while juggling multiple projects

What We Offer

• An opportunity to be part of a creative and forward-thinking team.
• A dynamic work environment where your ideas and contributions are valued.
• Competitive salary and benefits package.
• Salary Compensation: $40,000/year

If you are a motivated and imaginative professional with a passion for social media and content creation, we encourage you to apply and be part of our exciting journey at Tractenberg & Co.